Program Manager, CRM

Deloitte•Atlanta, GA

About The Position

Program Manager, CRM Our Deloitte Customer team empowers organizations to build deeper relationships with customers through innovative strategies, advanced analytics, Generative AI, transformative technologies, and creative design. We can enhance customer experiences and drive sustained growth and customer value creation and capture, through customer and commercial strategies, digital products and innovation, marketing, commerce, sales, and service. We are a team of strategists, data scientists, operators, creatives, designers, engineers, and architects. Our team balances business strategy, technology, creativity, and ongoing managed services to solve the biggest problems that affect customers, partners, constituents, and the workforce. Recruiting for this role ends on February 19, 2026 Work you'll do As a Program Manager (Consultant) within our Customer & Marketing team, you will support the strategy, coordination, and delivery of client marketing and communications programs, with a focus on CRM programs. You will help translate client needs into actionable tasks, ensure work moves smoothly across teams, and contribute to the development of data-driven communications that enhance customer engagement: Become a trusted partner to internal teams and clients, demonstrating a deep understanding of key stakeholder priorities and objectives. Serve as a client-facing project manager, leading discussions, managing expectations, and ensuring alignment across stakeholders. Translate client objectives, requirements, and feedback into clear direction for internal teams and partners. Manage day-to-day coordination of email and direct mail campaign workflows, ensuring deliverables and timelines are met. Support the development of thought leadership, campaign briefs, QBRs, status reports, and project documentation. Facilitate reviews of creative, data, and technical assets to ensure accuracy, consistency, and adherence to channel best practices. Conduct quality assurance checks across campaign components, including email builds, proofs, and direct mail specifications. Partner with analytics team to review performance results and support the development of actionable insights. Coordinate with the technology team to troubleshoot workflow issues, align on data dependencies, and ensure timely and accurate deployment of email and direct mail campaigns. A successful candidate would possess these skills: Understanding of CRM channel strategies and best practices (e.g. email, DM, mobile). Ability to work in an agile, fast-paced environement Ability to quickly build expertise in clients' business, function, and priorities Ability to manage complex workflows and coordinate across cross-functional teams Ability to translate requirements into clear, organized action plans Ability to review creative assets to ensure alignment with strategy and to assess execution accuracy, craft, and overall quality. Ability to communicate effectively with both internal and external stakeholders The team Deloitte's Advertising, Marketing & Commerce team creates content and experiences that inspire action. We design and implement technology platforms for personalized marketing across all digital touchpoints, specializing in customer-centric B2B and B2C solutions. Our in-house agency engages customers throughout their journey, working on projects like AdTech, MarTech, campaign automation, CRM, and lead-to-loyalty orchestration. Join us to drive impactful customer interactions and business growth.

Requirements

3+ years experience in CRM campaign management, account management, or client services supporting email and/or direct mail programs
2+ years experience working with CRM or marketing automation platforms (e.g., Salesforce Marketing Cloud, Adobe)
2+ years experience working within Agile or iterative project environments
2+ years experience managing email and direct mail creative built on modular design systems, reusable templates, or component-based content structures.
2+ years experience developing or managing campaign requirements, briefs, or project documentation
Must be legally authorized to work in the United States without the need for employer sponsorship, now or at any time in the future
Ability to travel up to 50% on average based on the work you do and the clients and industries/sectors you serve
Understanding of CRM channel strategies and best practices (e.g. email, DM, mobile).
Ability to work in an agile, fast-paced environement
Ability to quickly build expertise in clients' business, function, and priorities
Ability to manage complex workflows and coordinate across cross-functional teams
Ability to translate requirements into clear, organized action plans
Ability to review creative assets to ensure alignment with strategy and to assess execution accuracy, craft, and overall quality.
Ability to communicate effectively with both internal and external stakeholders

Nice To Haves

Experience supporting programs for financial services, insurance, or other regulated industries

Responsibilities

Become a trusted partner to internal teams and clients, demonstrating a deep understanding of key stakeholder priorities and objectives.
Serve as a client-facing project manager, leading discussions, managing expectations, and ensuring alignment across stakeholders.
Translate client objectives, requirements, and feedback into clear direction for internal teams and partners.
Manage day-to-day coordination of email and direct mail campaign workflows, ensuring deliverables and timelines are met.
Support the development of thought leadership, campaign briefs, QBRs, status reports, and project documentation.
Facilitate reviews of creative, data, and technical assets to ensure accuracy, consistency, and adherence to channel best practices.
Conduct quality assurance checks across campaign components, including email builds, proofs, and direct mail specifications.
Partner with analytics team to review performance results and support the development of actionable insights.
Coordinate with the technology team to troubleshoot workflow issues, align on data dependencies, and ensure timely and accurate deployment of email and direct mail campaigns.

Benefits

At Deloitte, we know that great people make a great organization. We value our people and offer employees a broad range of benefits.
Our inclusive culture empowers our people to be who they are, contribute their unique perspectives, and make a difference individually and collectively.
From entry-level employees to senior leaders, we believe there's always room to learn. We offer opportunities to build new skills, take on leadership opportunities and connect and grow through mentorship. From on-the-job learning experiences to formal development programs, our professionals have a variety of opportunities to continue to grow throughout their career.

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