CRM Manager

amika•New York, NY

5h•$90 - $100•Hybrid

About The Position

amika is looking for a passionate and strategic CRM Manager to deepen customer relationships and fuel long-term growth across our DTC business. This role will lead CRM and retention strategy, ensuring our lifecycle programs are data-driven, customer-centric, and seamlessly aligned with amika’s brand voice across email, SMS, and loyalty touchpoints. The ideal candidate is data-obsessed and deeply collaborative. They have a deep understanding of customer relationship management driving lifetime value. They thrive in a fast-paced environment and embrace change. This role will partner closely with the E-commerce Content Manager, who supports educational content and site experience that brings retention strategies to life.

Requirements

5 years of CRM, lifecycle, or retention marketing experience within beauty, fashion, or lifestyle brands.
Strong strategic mindset with hands-on CRM platform expertise.
Deep understanding of customer segmentation, personalization, and lifecycle frameworks.
Highly analytical with the ability to connect data to creative and business outcomes.
Strong communication skills with the ability to influence across teams.
Strategic thinker with customer-first mindset.

Responsibilities

Inform end-to-end CRM and retention strategy across email, SMS, loyalty, and lifecycle programs
Define lifecycle frameworks, audience segmentation, cadence, and messaging priorities
Monitor (via dashboard) overall retention health, including LTV, repeat rate, churn, and CRM revenue contribution
Identify gaps and growth opportunities across customer journeys
Set CRM roadmap and priorities in partnership with the Director of CRM + Data Intelligence
Brief the Ecommerce Content Manager on content needs tied to lifecycle programs, campaigns, and launches
Partner with Ecommerce, Brand Marketing, Consumer Engagement, and CX teams to ensure cohesive omnichannel retention efforts
Act as the central point of contact for CRM-related initiatives
Own CRM performance reporting and insights (email, SMS, loyalty, flows, campaigns)
Translate data into clear recommendations for content, cadence, targeting, and offers
Lead A/B testing strategies and experimentation roadmap within email/SMS
Ensure CRM programs scale effectively as the business grows
Own CRM tools and platforms (e.g., Klaviyo, Attentive, GA4, Shopify Analytics)
Ensure best practices for deliverability, consent, data hygiene, and compliance