CRM Strategy Manager

OneMagnify•Detroit, MI

About The Position

OneMagnify is a global performance marketing organization working at the intersection of brand marketing, technology, and analytics. The Company’s core offerings accelerate business, amplify real-time results, and help set their clients apart from their competitors. OneMagnify partners with clients to design, implement and manage marketing and brand strategies using analytical and predictive data models that provide valuable customer insights to drive higher levels of sales conversion. OneMagnify’s commitment to employee growth and development extends far beyond typical approaches. We take great pride in fostering an environment where each of our 700+ colleagues can thrive and achieve their personal best. OneMagnify has been recognized as a Top Workplace, Best Workplace and Cool Workplace in the United States for 10 consecutive years and recently was recognized as a Top Workplace in India. We’re looking for a Manager, CRM Strategy to lead client engagement programs that connect marketing goals to customer outcomes. This role is focused on owning CRM strategy end-to-end — from lifecycle design and personalization roadmaps to orchestration, measurement, and optimization. You’ll work directly with senior clients as a trusted advisor, setting direction and ensuring our CRM teams deliver against business growth priorities. About You: A strategist who thinks like a business consultant — you can frame problems, connect dots, and present CRM as a driver of revenue, retention, and loyalty. A trusted partner to senior leaders, skilled at framing complex challenges and presenting clear, actionable strategies. A play-caller for CRM programs: you know when to push ambitious ideas and how to translate them into action. Experienced at guiding the cross-functional CRM team, ensuring execution aligns tightly with the strategic plan. Equally comfortable digging into data, mapping journeys, or presenting polished recommendations to executives.

Requirements

Bachelor’s degree; master’s is a plus or equivalent experience.
5+ years in CRM and marketing automation strategy in an agency, consultancy, or enterprise environment.
Deep understanding of lifecycle marketing, scoring, segmentation, personalization, and multi-channel orchestration within CRM platforms.
Strong working knowledge of Salesforce, Adobe, Braze, Microsoft Dynamics, NetSuite, or equivalent tools.
Ability to translate data and tech into strategies that resonate with senior business partners.
Credibility to present in executive settings and confidence to steer strategic conversations.
Leadership skills to guide teams and drive best-in-class execution.

Responsibilities

Lead CRM strategy as the senior client contact across major accounts, ensuring CRM is delivering measurable outcomes.
Craft and evolve lifecycle programs — including scoring models, segmentation frameworks, personalization, and nurture strategies.
Serve as quarterback for CS : align on business goals, call the CRM plays, and bring in the delivery team as needed.
Guide and mentor CRM strategists and specialists , ensuring execution ladders up to client objectives.
Own the insight's loop : establish measurement frameworks, analyze performance, translate data into actionable recommendations, and shape “what’s next.”
Drive integration across CRM platforms and sales systems (SFMC, Adobe, Braze, Dynamics, NetSuite, etc.), ensuring strategies are executable and scalable.