Program Manager, Branded Merchandise eCommerce Sales

BDA•Atlanta, GA

3h•$70,000 - $82,000•Hybrid

About The Position

At BDA, this position is internally known as a Program Manager — the person responsible for managing promotional merchandising programs and eCommerce assortments for our clients (not a technical or IT-focused program management role). We are looking for a strategic and results-driven Program Sales Manager to lead our online sales initiatives and drive growth through effective merchandise assortment, inventory management, and marketing strategies. As the Program Sales Manager, you will play a crucial role in optimizing our online product offerings, ensuring inventory availability, and implementing targeted marketing campaigns to maximize sales and profitability.

Requirements

Proven ability to sell solutions and strategies to multiple clients
Proven ability to influence clients towards mutually beneficial solutions
Solution oriented
Strong project management skills
Strong presentation skills
Ability to prioritize and manage multiple tasks/assignments, to meet deadlines
Highly organized and detail oriented
Understand and manage forecasting, budgets and P&L statements
Clear and effective communication skills with both internal and external stakeholders
Results focused – consistently achieves profitable sales goals
Ability to remain flexible and willing to change strategies as business needs dictate.
Bachelor’s degree in Business Administration, Marketing, or a related field.
Proven experience in ecommerce sales management, preferably in a retail or consumer goods environment.
Strong understanding of ecommerce platforms, digital marketing strategies, and online merchandising techniques.
Proficiency in data analysis and ecommerce analytics tools (e.g., Google Analytics, Adobe Analytics).
Excellent communication skills with the ability to collaborate cross-functionally and influence stakeholders.
Strategic thinker with a track record of driving sales growth through innovative merchandising and marketing strategies.
Detail-oriented and analytical mindset with strong problem-solving skills.

Responsibilities

Primary client contact on assigned account(s), requiring expert understanding of the client(s) business, industry, and competitors.
Sales Strategy: Develop and implement sales strategies to achieve revenue targets, including pricing strategies, promotional campaigns, and cross-selling initiatives.
Merchandise Assortment: Drive the strategic assortment plan that aligns with client preferences, market trends, and objectives.
Marketing Collaboration: Collaborate with the marketing team to develop online marketing campaigns that drive traffic, increase conversion rates, and enhance customer engagement.
Data Analysis: Utilize analytics tools to track sales performance, evaluate marketing campaign effectiveness, and identify opportunities for optimization.
Competitive Analysis: Monitor competitor activities and market trends to identify opportunities and threats, adjusting strategies accordingly to maintain a competitive edge.
Customer Experience: Ensure a seamless and user-friendly online shopping experience by optimizing product listings, navigation, and checkout processes.
Cross-functional Collaboration: Work closely with Program Ops managers, marketing, and inventory teams to ensure seamless execution of merchandising initiatives.
Team Leadership: Develop high-performing program sales coordinators, providing guidance, mentorship, and support to achieve departmental goals.
Collaborate with inventory team to monitor inventory levels, initial buys, re-buys and liquidation of discontinued stock
Other job duties and projects as assigned