Program Management Specialist, Product Marketing & GTM Operations

Darktrace•New York, MA

About The Position

The Program Management Specialist, Product Marketing & GTM Operations, is responsible for driving operational excellence across product marketing initiatives, product launches, and go-to-market (GTM) programs. This role serves as a central coordinator across Product Marketing, Product Management, Sales, Enablement, Communications, Customer Success, and other cross-functional teams to ensure seamless execution of launch activities and strategic marketing initiatives. The ideal candidate is highly organized, detail-oriented, and skilled at managing complex, cross-functional programs. They bring strong project and program management expertise, exceptional stakeholder management skills, and a passion for delivering successful product launches and GTM outcomes.

Requirements

Bachelor's degree in Business, Marketing, Communications, Management, or a related field.
5+ years of experience in program management, marketing operations, product marketing operations, business operations, or related functions.
Experience managing complex, cross-functional projects and programs.
Strong understanding of product launch processes and go-to-market execution.
Excellent organizational, stakeholder management, and communication skills.
Ability to manage multiple priorities in a fast-paced environment.
Strong analytical and problem-solving capabilities.

Nice To Haves

Experience supporting Product Marketing, Product Management, or Sales organizations.
Experience in technology, SaaS, cloud, or enterprise software industries.
Familiarity with product launch frameworks and GTM planning methodologies.
Experience using project management and collaboration tools such as Microsoft Project, Jira, Azure DevOps, Smartsheet, Asana, or Monday.com.
Experience with reporting and business intelligence tools such as Power BI or Tableau.
PMP, Agile, Scrum, or related certifications.

Responsibilities

Lead the planning, coordination, and execution of product launch programs from concept through post-launch analysis.
Develop and maintain integrated launch plans, timelines, milestones, dependencies, and readiness assessments.
Partner with Product Marketing Managers and Product Management teams to ensure launch deliverables are completed on schedule.
Facilitate launch readiness reviews and drive alignment across all launch stakeholders.
Identify risks, blockers, and dependencies and drive mitigation plans to ensure successful launch execution.
Support the operational framework for go-to-market planning and execution across product portfolios.
Coordinate cross-functional GTM activities spanning marketing, sales, enablement, customer success, support, and communications.
Manage GTM calendars, launch schedules, planning processes, and governance mechanisms.
Establish repeatable launch and GTM processes, templates, and best practices to improve operational efficiency.
Ensure alignment between product roadmaps, marketing priorities, and revenue objectives.
Drive strategic Product Marketing initiatives and operational projects.
Facilitate collaboration across Product Marketing, Product Management, Sales, Finance, Operations, and Executive Leadership teams.
Lead recurring program reviews, status meetings, and stakeholder communications.
Develop executive-ready updates and dashboards to communicate progress, risks, and outcomes.
Support annual planning, business reviews, and organizational priority-setting activities.
Define and track launch and GTM success metrics.
Develop dashboards and reporting mechanisms that provide visibility into program health and execution.
Analyze program performance and identify opportunities for optimization and continuous improvement.
Support post-launch retrospectives and business impact assessments.
Drive continuous improvement of launch management and GTM operational processes.
Implement scalable workflows and governance models to support organizational growth.
Create and maintain program documentation, playbooks, templates, and operating procedures.
Promote consistency and standardization across Product Marketing programs.