Program Management Senior Specialist - DOME - Growth
About The Position
The Program Management Senior Specialist plays a critical role in executing outbound marketing programs that drive revenue and lead generation. Key responsibilities include: end-to-end development and deployment of email marketing programs, creation of lead-focused email offers, A/B testing, landing page development, program reporting, marketing calendar management and project management. This position supports Google corporate, industry and service marketers as clients. You will also serve as a strategic partner between marketers and the marketing operations team ensuring flawless campaign execution in delivering quality marketing programs within SLAs. The successful candidate will not only be well-versed in email marketing best practices, but also can manage multiple projects simultaneously and with a client-service mindset.
Requirements
- Minimum 5+ years project management experience, including 2+ years with marketing automation tools (Marketo, Eloqua, etc.)
- Strong project/program coordination, critical thinking for email marketing enhancement and analytical skills for data-driven program efficacy
- Detail-oriented, process-focused with excellent organizational skills and the ability to manage multiple tasks in a fast-paced environment
- Strong communication (writing, proofreading, interpersonal) and problem-solving abilities
- Self-starter, quick learner and collaborative team player comfortable working across multiple time zones
Responsibilities
- Project manage email marketing programs using a host of MarTech marketing and management tools
- Interface with multiple marketing leads and the marketing operations team to turn marketing and campaign plans into actionable email marketing programs
- Collaborate with other digital team members (e.g. language translations) to coordinate execution of marketing programs, including escalations (issue analysis and resolution)
- Provide oversight to the dedicated marketing operations team to build and deliver quality marketing programs globally
- Develop and deliver marketing automation metrics, interpret data and produce reports against KPIs and SLAs
- Responsible for ongoing training of MarTech Tool skills
- Enhance and communicate email marketing best practices
- Support in marketing automation processes and tool improvement projects
Benefits
- Comprehensive health care including medical, dental and vision coverage
- Gender-neutral baby bonding leave
- 24-26 week birth-parent maternity leave
- Generous life, accident and disability insurance minimums
- Free meals and snacks for onsite employees
- Fun onsite experiences for onsite employees
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
