Program Director/On-Air Personality

Alpha Media•Shreveport, LA

17h•Onsite

About The Position

Connoisseur Media in Shreveport, LA, is searching for a Program Director & On-Air Personality for our PM Drive (3 PM to 7 PM) on 98 Rocks KTAL-FM. This is your opportunity to shape how the Shreveport-Bossier community connects through audio, digital, and video. We're looking for a creative leader who can develop compelling content, engage listeners on-air and online, and create memorable local experiences across every platform. The Program Director will need to have experience with multiple formats. The ideal candidate is a passionate storyteller, strong programmer, and dynamic on-air talent who thrives on building audience connections and growing brands. If you're energized by creating impactful content, leading a successful station, and making a difference in the community, we want to hear from you.

Requirements

1-3 years of successful content leadership in a broadcast media environment.
Proficient in content management systems, social media strategy, audience engagement tactics, and video content creation (editing skills a plus!).
Deep understanding of the Country music radio format and audience, with the ability to craft multi-channel content strategies that capture attention and foster loyalty.
Strong writing and production skills, with the ability to craft compelling audio, digital, and video content that resonates across platforms.
Resourceful and creative, with a knack for turning challenges into opportunities that drive results.
Committed to developing future talent and empowering teams to achieve excellence.

Nice To Haves

Experience with multiple formats.

Responsibilities

Develop and execute multi-platform content strategies that drive audience engagement and revenue across broadcast, streaming, podcasts, social media, and video.
Utilize digital analytics and audience behavior trends to shape programming decisions, optimize content distribution, and maximize impact.
Coach and mentor future on-air personalities and content teams to enhance their storytelling, engagement, and brand presence across all digital touchpoints.
Expand the station's digital footprint by developing high-quality video content, social media-first storytelling, and interactive experiences tailored for Instagram, TikTok, YouTube, and beyond.
Foster partnerships within the industry and local community to extend station influence and create meaningful collaborations.
Collaborate with sales and promotions to create compelling branded content and sponsorship opportunities that provide value to both advertisers and audiences.
Uphold FCC regulations, legal standards, and Connoisseur Media’s company values.