Program and Promotions Manager

Choice Hotels International • North Bethesda, MD

2d • $100,000 - $115,000

About The Position

The Program and Promotions Manager is responsible for the day-to-day management of the end-to-end promotions process across Choice Privileges and related commercial programs. This includes promotion intake, configuration and implementation, stakeholder communication, and coordination of launch activities. The individual will serve a key role in the Promotions Governance team and coordinate with IT, Marketing, and Loyalty Operations to ensure that promotions are efficiently reviewed, prioritized, implemented, and tested for successful execution across all impacted Choice platforms. NOTE: This role is not eligible for Visa Sponsorship.

Requirements

• Minimum five (5) years of experience managing marketing promotions, loyalty programs, or digital campaign operations.
• Demonstrated experience in project or program management, with ability to coordinate multiple initiatives simultaneously.
• Strong understanding of marketing technology platforms, promotion configuration tools (such as Tally), and customer data systems.
• Strong understanding of Customer Data Platforms and how attributes and audiences can be leveraged with promotions to drive business outcomes
• Proficiency with Microsoft Office suite, including Excel, PowerPoint, and Teams; experience with Smartsheet or Jira a plus.
• Ability to interpret data and provide actionable insights for promotional optimization.
• Highly detail-oriented with a focus on operational excellence and cross-functional collaboration.
• Demonstrated initiative, accountability, and problem-solving skills in a fast-paced environment.
• Bachelor’s degree in Marketing, Business Administration, or related field

Nice To Haves

• MBA or PMP certification preferred.

Responsibilities

• Promotions Governance (Intake) Create, refine, and manage an intake process for new promotions requests from the enterprise Run requests through a battery of acceptance criteria and through appropriate stakeholders Has a perspective on how promotion requests could drive business results and how to prioritize a queue of requests for value and sequencing
• Loyalty Platform and Customer Data Platform Expertise (Execution) Understands how to translate enterprise-wide promotion requests into requirements for Customer Data Platform and promotions tool Firm understanding of data attributes, customer profiles, and capabilities across Customer Data Platform, Tally, and digital channels to drive business outcomes and field promotion related requests and questions from the enterprise Leverages the Customer Data Platform to create audience segments to leverage with promotions Validate offer eligibility rules, member segmentation, and data integrations across channels, including ensuring that requisite data and attributes, audience, and data are available within the Customer Data Platform Uses new promotions and coupon tool in conjunction with the Customer Data Platform to configure and setup promotions Keeps a standardized log of promotion test cases to ensure promotions are accurately configured before and after launch and are performing correctly in all Choice channels including web, mobile app, property systems, loyalty systems, partner integrations, and internal data sources and reporting Understands how to leverage data sources and tools to inform and execute test cases Document all test results and track post-launch issues through resolution Partner with QA, IT, and other platform owners to ensure quality and compliance standards are met before and after go-live
• Promotions Lifecycle Management (Program Management and Launch) Maintains an accurate promotions backlog and calendar for requests and proactively communicates sequencing and changes to applicable stakeholders Serve as primary point of contact for day-to-day promotions operations and issue resolution Review requests for completeness, accuracy, and feasibility. Ensure visibility of promotion status through dashboards and data sources Lead coordination of launch activities across departments including Marketing, IT, and Customer Care
• Performance Tracking & Optimization (Post Launch) Monitor active promotions for technical functionality and performance against goals Track engagement metrics, redemptions, and conversion rates post-launch Proactively identify and escalate performance or configuration issues to appropriate teams and stakeholders Partner with Analytics to create standardized reporting and insights on promotion impact and ROI Recommend enhancements to improve promotion efficiency and effectiveness and develops a playbook of past performance to inform future promotion requests and prioritization
• Cross-Functional Communication and Stakeholder Engagement Calendars a regular cadence of meetings to provide regular updates to stakeholders on best practices, tool capabilities, promotion status, testing outcomes, and launch readiness Prepare and deliver communications, presentations, and summaries for leadership and other teams Foster collaboration between marketing, IT, data, and loyalty teams to ensure alignment throughout the promotion lifecycle Lead or participate in post-launch review sessions to identify lessons learned and future process improvements

Benefits

• Competitive compensation and benefits, including medical, dental, and vision coverage
• Leave and paid time-off for holidays, vacation, personal, family, volunteer, sick, jury duty, bereavement, military, and religious observance
• Financial benefits for retirement and health savings
• Employee recognition programs
• Discounts at Choice hotels worldwide

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Number of Employees: 1,001-5,000 employees