Promotions and Social Media Manager

The Woodruff Arts Center•New Haven, CT

10d

About The Position

The Promotions & Social Media Manager will coordinate promotional activities and events and oversee the messaging, scheduling, and posting of content for Alliance Theatre's social media platforms such as Facebook, Twitter, Instagram, LinkedIn, TikTok, and YouTube, supporting ideation, drafting, and execution of posts. This candidate will also support the Manager of Digital Storytelling and Graphic Designer with podcast production, graphics creation, blog posts, and light video/photography work to support social media content. The Alliance is looking for someone who is connected to the Atlanta arts & culture community and will get the Alliance’s programming, messaging, and brand out in the community through promotional opportunities like festivals, email trades, social media collaborations, special appearances, and more. Keeping a finger on the pulse of the ever-evolving social media landscape, especially trends particular to the professional theater industry, this candidate will continuously adapt our approach to reflect the latest best practices. The Promotions & Social Media Manager must be a strategic thinker, understand existing and emerging media platforms, have strong project management and communications skills, and have a passion for popular culture.

Requirements

2-5 years of experience in developing social media messages and content for large organizations or brands
Degree or work experience in any of the following concentrations is preferred – journalism, communications, marketing, English
Exceptional written communication and copywriting skills
Strong project management skills with the ability to prioritize and handle multiple projects concurrently, successfully meeting all deadlines
Interest in theater and strong understanding of the professional theater industry is preferred
Proficiency in social media management tools like Hootsuite or similar.
Proficient in creative editing tools such as Adobe Creative Suite (Photoshop, Premiere, InDesign, Lightroom, etc.)
Proficiency in content development platforms for social media such as giffy.com, Canva, etc.
Ability to work independently, problem-solve, and take initiative
Ability to work under pressure and navigate multiple opinions and viewpoints on a given project
Capable of following direction, collaborating with other stakeholders, and adapting to evolving requests, edits, and revisions while delivering final products promptly
Ability to grow and continue to learn in a fast-paced, ever-changing digital media landscape, staying current on trends and best practices in digital media and theater industry, as well as advancements in photography, videography, and editing

Responsibilities

Grassroots Marketing & Promotions – 40%
Identify events, festivals, partnerships, influencers, etc. where the Alliance Theatre could engage new and existing audiences
Create, staff or attend, and execute all experiential marketing plans and events
Coordinate with artists and production teams on any public appearances or promotional performances by cast members
Coordinate and fulfill any promotional packages, exchanges, and cross-promotional opportunities such as ticket giveaways, prizes, etc.
Represent the Alliance Theatre brand and ensure activations align with organizational objectives and target audiences
Track budget and expenses for activations and promotional items
Manage event and promo item inventory (working closely with the Manager of Creative and Design.)
Social Media Management – 50%
Lead social media posting/scheduling, working collaboratively with department heads and team members on content development and post-timing
Ensure that all brand guidelines and standards are upheld on all channels
Ensure that content and messaging for each channel follows the Alliance’s strategic goals and voice for that channel, as outlined by the Marketing & Communications Director
Monitor and respond to social media comments and direct messages, maintaining and upholding the Alliance’s terms of engagement
Collaborate with all departments of the Alliance Theatre to make sure all programming is given appropriate visibility across our platforms, including education, production, artistic, development, audience engagement and community outreach
Collaborate with the PR & Marketing Manager on influencer marketing strategy – reposting important content produced by influencers and contributing new influencers to our outreach & cultivation efforts
Contribute content and articles for the Alliance Theatre blog, which can then be used as content for social media platforms and show programs
Support content production, assisting the Manager of Digital Storytelling with podcast development, photoshoots, opening night coverage, etc as needed
Administrative support – 10%
Process invoices
Deliver collateral materials to promotional partners
Other responsibilities as assigned