Program Analyst/Design & Marketing Specialist

Prescient Edge • McLean, VA

7d

About The Position

This role combines design, marketing, and analytical functions to support program initiatives. The specialist will be responsible for creating visual assets, conducting market research, analyzing program effectiveness, and coordinating cross-functional projects. This position requires a blend of creative and analytical skills to transform data into compelling visual stories and ensure program strategies are effectively implemented.

Requirements

• Bachelor's degree in Marketing, Graphic Design, Business Administration, Communications, or related field
• Internship in a role combining marketing, design, and/or analytical functions
• Proven portfolio demonstrating graphic design skills and marketing materials
• Experience with marketing campaign analysis and performance reporting
• Advanced proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• Experience with Google Analytics, marketing automation platforms, and data visualization tools (Tableau, Power BI, or similar)
• Advanced Excel skills (pivot tables, formulas, data analysis)
• Proficiency in Microsoft PowerPoint and Word
• Familiarity with CRM systems, email marketing platforms, and social media management tools
• Experience with project management software

Responsibilities

• Design and produce high-quality visual assets including graphics, infographics, presentations, email templates, and program collateral
• Maintain and evolve brand identity guidelines to ensure consistency across all materials and program details
• Create data visualizations and dashboards that transform complex analytics into clear, compelling visual stories
• Develop templates and design systems that enable scalable marketing production
• Collaborate with program team members to conceptualize and execute creative project material
• Manage relationships with internal team members, Government customers, & external vendors
• Conduct market research, analysis, and logistical studies
• Prepare comprehensive reports and presentations for stakeholders and leadership
• Identify trends, insights, and opportunities for program optimization and improvement
• Support budget, schedule and program details tracking, resource allocation, and program planning activities
• Evaluate program effectiveness and provide data-driven recommendations
• Coordinate cross-functional program initiatives and ensure timely delivery of projects
• Maintain calendars, project timelines, and documentation
• Facilitate communication between creative, analytical, and strategic teams
• Support the development and implementation of integrated program strategies
• Assist in the planning and execution of events, campaigns, and program launches
• Ensure all material align with program goals and standards

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level