YouTube Production Manager
About The Position
This position elevates brand reputation, strengthens enterprise messaging, and expands audience engagement through compelling external video content across YouTube and social media platforms. The person in this role leads a high-performing team and owns the YouTube video production strategy, including the channel's visual identity, content direction, and overall audience experience. The person drives storytelling excellence, creative execution, and content performance to deliver measurable business impact and deepen engagement with external audiences. The person partners across communications, digital, creative, and business teams to align video content investments with enterprise priorities and brand objectives. This role follows a hybrid work schedule and is based at 550 South Tryon Street, Charlotte, NC. The Wells Fargo job profile is Marketing Manager.
Requirements
- 5+ years of Marketing, Digital Marketing, Digital Platforms, Social Media or E-business experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education
- 2+ years of Leadership experience
Nice To Haves
- Experience developing external video strategies aligned with enterprise messaging priorities
- Experience growing audience engagement through analytics-driven content planning efforts
- Experience leading brand storytelling initiatives that strengthen reputation and trust
- Experience managing YouTube content strategy, channel identity, and audience growth
- Experience partnering with business leaders on strategic communications initiatives
- Experience optimizing content performance through audience insights and measurement data
Responsibilities
- Develop external video strategies aligned with enterprise messaging priorities
- Expand audience engagement through audience-informed content planning
- Guide narrative development that strengthens brand trust and relevance
- Define and maintain YouTube channel identity and content standards
- Lead content delivery operations that drive quality and business impact
- Partner with leaders to align content initiatives with priorities
- Shape innovative content concepts that increase audience engagement
- Refine content strategy through analytics and audience insights
- Identify emerging content opportunities that support channel growth
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
