Gulf Coast JCB - Product Support Sales Representative

JCB North America•Baton Rouge, LA
•Onsite

About The Position

Reporting to the General Manager, the Product Support Sales Representative (PSSR) is responsible for driving parts and service revenue growth within an assigned territory. This position develops new customer relationships, strengthens existing accounts, performs equipment inspections, identifies product support opportunities, and promotes solutions that maximize customer uptime while growing Gulf Coast JCB's parts and service business. This position is based in Baton Rouge, LA.

Requirements

  • Minimum of 3 years of experience in heavy equipment, construction equipment, agriculture equipment, truck, diesel engine, or related industries.
  • Strong mechanical aptitude and understanding of equipment maintenance and repair practices.
  • High school diploma or GED.
  • Strong computer skills including Microsoft Office and CRM software.
  • Valid driver's license with acceptable driving record.

Nice To Haves

  • Previous outside sales, product support sales, service sales, parts sales, or customer support experience preferred.
  • Associate degree, technical training, or equivalent work experience preferred.
  • Exceptional customer service and relationship-building skills.
  • Strong sales, negotiation, and closing abilities.
  • Ability to identify customer needs and recommend value-driven solutions.
  • Strong organizational and territory management skills.
  • Self-motivated with the ability to work independently.
  • Strong communication skills, both verbal and written.
  • Ability to prioritize and manage multiple opportunities simultaneously.
  • Strong problem-solving and analytical abilities.
  • Professional presentation and interpersonal skills.
  • High level of accountability and personal ownership.
  • Strong desire to compete, win, and exceed expectations.

Responsibilities

  • Develop new customer accounts through prospecting, cold calling, referrals, and jobsite visits.
  • Maintain and grow existing customer relationships through consistent communication and follow-up.
  • Conduct regular customer visits to understand fleet needs, operating challenges, and upcoming opportunities.
  • Establish Gulf Coast JCB as the preferred provider of parts, service, maintenance, and equipment support solutions.
  • Respond quickly and professionally to customer inquiries and service requests.
  • Utilize CRM tools to document customer interactions, opportunities, and account activity.
  • Promote and sell parts, service, maintenance, inspections, repairs, and customer support programs.
  • Identify opportunities to increase customer uptime and reduce operating costs.
  • Generate parts and service sales leads for internal departments and actively follow opportunities through completion.
  • Develop and present quotes, proposals, and repair recommendations.
  • Promote preventative maintenance agreements, inspections, fluid analysis programs, and service contracts.
  • Collaborate with Parts and Service teams to deliver solutions that meet customer needs.
  • Follow up on open quotes and recommendations to maximize sales conversion.
  • Perform equipment inspections and document machine condition.
  • Identify maintenance, repair, wear component, undercarriage, hydraulic, electrical, and powertrain opportunities.
  • Provide customers with recommendations that improve reliability, safety, productivity, and equipment life.
  • Monitor customer fleets and proactively communicate upcoming maintenance requirements.
  • Assist customers with equipment lifecycle planning and support strategies.
  • Develop and execute a territory growth plan.
  • Maintain regular customer coverage within assigned territory.
  • Meet or exceed established sales, activity, and customer contact goals.
  • Maintain a healthy sales pipeline and forecast future opportunities.
  • Track market intelligence, competitive activity, and customer buying trends.
  • Support dealership growth initiatives, customer events, open houses, and demonstrations.
  • Work closely with Parts, Service, Sales, and Administration teams to ensure a seamless customer experience.
  • Communicate customer needs and opportunities effectively across departments.
  • Support collections efforts by assisting with customer communication when necessary.
  • Participate in sales meetings, training programs, and professional development activities.
  • Promote a team-first culture and support all dealership operations as business needs require.
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