Product Storyteller

fal•San Francisco, CA

8d•$160,000 - $200,000•Onsite

About The Position

fal is building the generative media ecosystem for AI products, providing the infrastructure, tools, and model access needed for teams to develop and deploy AI products at scale. The Product Storyteller will own the narrative strategy for fal's product lines, from initial concept through launch and ongoing relevance. This role combines aspects of product marketing, creative engineering, and evangelism, requiring the ability to create and write assets, as well as build functional demos and tutorials. The storyteller will be responsible for defining and maintaining the product narrative across all platforms, creating engaging content like industry and product pages, and establishing consistent messaging architecture. They will also amplify the work of other teams by translating technical achievements into compelling stories. This is a revenue-facing role focused on driving enterprise and commercial conversion, as well as building brand awareness.

Requirements

Shipped product marketing or developer-facing content for a technical product, with demonstrable impact on pipeline.
Proficiency in editing and a strong point of view on language.
Technical proficiency to work independently, including comfort with API references, terminals, and notebooks.
Ability to build and debug own demos.
Understanding of generative media, including diffusion and video models, inference economics, and the importance of latency and throughput.
High discernment level comparable to the company's Design team's output.
Ability to operate without a brief and proactively identify and build missing elements.

Nice To Haves

Experience selling to or marketing at enterprise creative teams, agencies, or studios.
Frontend development skills to create interfaces for demos.

Responsibilities

Develop and execute the product narrative strategy for all product lines and model families.
Create and maintain current and consistent product stories across all platforms.
Build functional demos and tutorials for product lines and model families, suitable for various channels like sales, docs, and events.
Develop and manage the site's product surface, including industry pages, product pages, and use-case pages.
Propose and implement innovative campaigns to amplify product existence.
Define and manage the terminology and messaging architecture across product, site, docs, and sales collateral.
Identify and translate technical achievements from Design, Engineering, and Product teams into compelling stories for broader audiences.
Collaborate with Design, Product, Marketing, GTM, and Engineering teams to gather context and create artifacts.