Product Specialist II - Subbrands

REP Fitness•Westminster, CO

39d•$60,000 - $80,000•Hybrid

About The Position

REP designs world-class, innovative gym equipment and is expanding into apparel, supplements, athletes, and events. Founded in 2012, REP has grown significantly and aims to be the #1 Strength Brand in the World. The company emphasizes innovation, customer service, and value, fostering a culture centered around fitness. This role is based at their headquarters, offering a hybrid work environment with a minimum of three days in the office. As the Product Specialist II – Subbrands, you will be responsible for the strategy, execution, and performance of REP’s subbrand online product experiences for Purist® Nutrition and REP Apparel. This includes leading new product introductions, managing product expansions, seasonal apparel drops, and complex multi-brand projects. You will define merchandising and landing page strategies to grow subbrand revenue, repeat purchase rate, sell-through, and brand affinity across DTC and partner channels. A key responsibility is driving customer adoption of Purist® Subscribe & Save through on-site experience, merchandising, and content, in partnership with the retention team.

Requirements

Ability to read, analyze, interpret, and effectively present information and answer questions on e-commerce findings.
Ability to define problems, collect data, establish facts, and draw valid conclusions.
Proficiency in adding, subtracting, multiplying, and dividing in all units of measure using whole numbers, common fractions, and decimals.
Capable of computing rates, ratios, and percentages, and of creating and interpreting bar graphs.
Skilled in calculating figures and amounts such as discounts and percentages.
Proficiency in Shopify, apps, Excel, PowerPoint, Word, and Monday.
Action Oriented – Taking on new opportunities and tough challenges with a sense of urgency, high energy and enthusiasm.
Resourcefulness – Securing and deploying resources effectively and efficiently.
Collaborates - building partnerships and working collaboratively with others to meet shared objectives.
Self-Development - Actively seeking new ways to grow and be challenged using both formal and informal development channels.
Cross-functional – Ability to collaborate effectively with cross-functional teams across both subbrands, including the Purist® and Apparel brand teams, product development and formulation/design, regulatory/compliance, supply chain, customer service, and others.
Think like a customer – Ability to analyze and interpret customer behavior and help create a customer-centric online shopping experience.
Analytical – Ability to review and interpret data and provide actionable recommendations for improving product performance and enhancing the overall e-commerce experience.
Proven track record of analyzing and interpreting data to provide actionable insights for improving product performance.
Proficiency in using analytics tools such as Google Analytics, Adobe Analytics, or similar platforms with a focus on B2C e-commerce metrics.
Hands-on experience with Shopify (Plus a plus) and other B2C e-commerce platforms, with familiarity using subscription apps (Recharge, Skio, or similar) to drive on-site subscriber adoption—ideally supporting a CPG, nutrition/supplement, apparel, or other consumer brand.
Strong quantitative and qualitative analysis skills with the ability to extract meaningful trends and patterns from large datasets in the context of B2C e-commerce.
Experience in collaborating with cross-functional teams including creative teams, product development, and supply teams.
Solid understanding of consumer behavior, market trends, and the competitive landscape across sports nutrition/supplements and performance/lifestyle apparel, including familiarity with NSF Certified for Sport®, third-party testing, clean-label positioning, and apparel-specific considerations such as fit, fabric, and seasonal drop cadence.
Knowledge of key performance indicators (KPIs) for DTC supplement/CPG and apparel businesses, such as conversion rate, AOV, Subscribe & Save adoption and retention, repeat purchase rate, sell-through, size curve, return rate, and customer lifetime value.
Excellent communication skills with the ability to present data findings in a clear and understandable manner.
Proficiency in Microsoft Excel and other relevant data analysis tools.
Detail-oriented mindset with a focus on accuracy and precision in data reporting and website page management.
Bachelor's degree (B. A.) from four-year college or university; or three to four years related experience and/or training; or equivalent combination of education and experience.

Nice To Haves

Shopify Plus experience
Familiarity with subscription apps like Recharge, Skio, or similar

Responsibilities

Elevate the quality and impact of subbrand product content across puristnutrition.com, the Purist® and REP Apparel categories on repfitness.com, and partner sites, ensuring alignment with each subbrand’s voice, NSF Certified for Sport® claims for Purist®, and guidelines for dietary supplements, and apparel content standards.
Strengthen collaboration with cross-functional partners across both subbrands—Purist® and Apparel brand and creative teams, product development, supply chain, customer support, and the broader REP marketing team—to drive content, launch, and merchandising strategies.
Deepen expertise across both subbrand portfolios—the Purist® supplement line and the REP Apparel assortment—as well as the broader sports nutrition, supplement, and performance apparel categories, serving as the go-to resource for ingredient and material knowledge, competitive insights, and trends.
Utilize advanced analytics tools to analyze and interpret e-commerce data across both subbrands—conversion, AOV, Subscribe & Save adoption and repeat purchase rate for Purist®, sell-through, size curve, and return rate for Apparel, plus LTV and SKU performance overall—and extract actionable insights.
Contribute to strategic planning for subbrand product launches—Purist® flavor and SKU introductions, Apparel seasonal drops and color/size expansions—seasonal merchandising, Subscribe & Save adoption growth, and integrated marketing campaigns.
Lead projects related to puristnutrition.com development and the subbrand presence on repfitness.com—serving as the Shopify, merchandising, and Subscribe & Save site-experience expert, overseeing implementation of new features, integrations, and storefront enhancements, and ensuring seamless launch execution.
Partner with the team that owns the subscription platform (Recharge) to translate platform capabilities into customer-facing experiences that grow subscriber adoption.

Benefits

Medical, Dental, Vision (Competitive Benefits Packages Available)
Health Savings Account (HSA) with employer contributions
Flexible Spending Account (FSA) options
LTD/STD, Life and AD&D (100% premiums covered by REP)
401k and Roth options with employer match up to 4%
Employee Assistance Program (EAP)
4 weeks of PTO accrued during your first year
48 hours of sick leave annually
7 paid company holidays with an additional floating holiday
Paid Parental leave after 6 months of employment
Birthday - Paid day off
Unique bonus structure that rewards exceptional individual performance as well as company-wide performance
Full access to employee gym
Employee discount on REP equipment and apparel
Daily snacks and drinks provided by REP (for onsite employees)
'Fitness' casual attire
Company and team building events
Professional growth and development within the organization
LIFE-WORK balance