Product Owner

Nir YuMexico, NY

About The Position

We are seeking an experienced Product Owner to lead the migration. This role will drive product strategy, backlog execution, and stakeholder alignment to deliver a seamless, compliant, and business-value-driven transformation across various functions.

Requirements

  • 8–12+ years of experience in Product Ownership / Business Analysis / CRM transformation
  • Strong experience in Veeva CRM and Salesforce (preferably Life Sciences Cloud or Service Cloud)
  • Proven track record in CRM migration or large-scale digital transformation in pharmaceuticals or life sciences
  • Deep understanding of HCP engagement models
  • Deep understanding of Field force operations
  • Deep understanding of Pharma compliance & regulatory requirements
  • Hands-on experience with Agile/Scrum delivery models
  • Strong stakeholder management and executive communication skills

Responsibilities

  • Define and own the product vision, roadmap, and backlog for the CRM migration program
  • Translate business needs into clear user stories, acceptance criteria, and prioritized backlog
  • Align CRM capabilities with commercial excellence, omnichannel engagement, and customer experience goals
  • Lead functional design and migration from Veeva CRM to Salesforce Life Sciences Cloud
  • Ensure data migration integrity, including HCP/HCO master data, interactions, and consent management
  • Support process harmonization and standardization across regions and brands
  • Collaborate with Sales, Marketing, Medical Affairs, Patient Services, Compliance, and IT stakeholders
  • Act as the primary interface between business and delivery teams (Dev, QA, Data, Integration)
  • Drive decision-making forums, backlog grooming, sprint planning, and demos
  • Own Agile ceremonies: sprint planning, backlog refinement, reviews, retrospectives
  • Ensure timely delivery of high-quality increments aligned with business priorities
  • Continuously optimize backlog based on business value and feedback loops
  • Ensure CRM solution adheres to pharma compliance requirements (e.g., promotional guidelines, consent, transparency reporting)
  • Collaborate with Legal/Compliance to embed auditability and regulatory controls
  • Drive integration with key platforms such as: Marketing automation (SFMC / Adobe), Data platforms (MDM, CDP, Data Lake), Patient Services / HUB systems
  • Support omnichannel engagement enablement and analytics integration
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