Experience Optimization Agent Product Owner

Wells Fargo•Minneapolis, MN

7d•$119,000 - $206,000•Hybrid

About The Position

Wells Fargo is seeking a Lead Digital Product Manager to join the Future Autonomous Marketing (FAM) team, an initiative focused on transforming the way marketing is planned, created, optimized, and delivered through an ecosystem of AI-powered agents. In this role, you will own the vision, strategy, roadmap, and delivery of the Experience Optimization Agent, a core capability within the FAM ecosystem focused on helping campaign managers design, configure, launch, and optimize digital experiences through experimentation and personalization. The Experience Optimization Agent will leverage AI-assisted workflows and recommendations to simplify the creation of Adobe Target activities, accelerate test development, improve experimentation practices, and help marketers identify opportunities to increase engagement, conversion, and customer value. You will work closely with marketing, digital, analytics, technology, and product teams to deliver intelligent capabilities that reduce complexity, increase adoption of experimentation practices, and enable swift and scalable experimentation configuration.

Requirements

5+ years of digital product management experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education
5+ years use of Adobe Target for experimentation purposes within a regulated environment
2+ years’ experience with Artificial Intelligence capabilities and Agentic solutions

Nice To Haves

Exceptional problem-solving abilities
Proven ability to work cross-functionally in an agile delivery model.
Exceptional ability to translate complex business and operational concepts so they are clearly understood in support of sound decisions to meet business objectives
Excellent written and oral communication skills with ability to clearly communicate results
Experience delivering platform-scale capabilities that support reuse and configurability.
Deep familiarity with modular marketing content models, dynamic templating, and channel-specific constraints.
Experience operating in a regulated enterprise environment.
Knowledge of Responsible AI and human-in-the-loop workflows.
Experience partnering with brand, creative, or marketing operations teams.
Ability to synthesize multi-dimensional, complex, and interrelated concepts into clear, consumable, implications, actions, and decisions
Demonstrated track record of effective influencing and collaboration at all levels

Responsibilities

Define and execute the vision, strategy, and roadmap for the Experience Optimization Agent.
Prioritize investments and capabilities that deliver measurable value for campaign managers and the business.
Drive adoption, outcomes, and continuous product improvement.
Deliver AI-powered capabilities that simplify the creation, configuration, and optimization of Adobe Target experiments and personalization activities.
Enable data-driven decision making through intelligent recommendations, guided workflows, and experimentation best practices.
Drive improvements in customer experience, engagement, and marketing performance.
Partner across marketing, digital, analytics, technology, and operations teams to deliver scalable solutions.
Align stakeholders on product priorities, roadmap decisions, and success measures.
Communicate product strategy, business impact, and key outcomes to senior leadership.
Ensure product capabilities align with enterprise governance, compliance, and Responsible AI standards.
Partner with Risk, Legal, Compliance, and Technology Controls teams to enable safe and responsible innovation.