Product Owner, Video Product Lifecycle Management and Innovation

Cogeco•Quincy, MA

1d•Hybrid

About The Position

The Product Owner, Video Product Lifecycle Management, is responsible for the end-to-end video portfolio: the product evolution, the innovation, and the content strategy are at the heart of this critical role. As a Video Product Owner, you will define the video and content strategy and build the roadmap for Cogeco and Breezeline IPTV. Along with that, you will also be responsible for the lifecycle management of the legacy platforms. In this role, you will be ensuring a seamless product experience from activation to performance optimization while driving operational efficiency and leading a holistic go-to-market strategy.

Requirements

Bachelor’s degree in a relevant field.
Minimum 7 years of expertise in product management or a related professional discipline.
Proven experience working within an Agile Squad, with an understanding of backlog refinement and user story creation, an asset.
This position is open to individuals residing within the organization's footprint, which includes the following locations: Connecticut, Delaware, Maine, Florida, Maryland, Massachusetts, New Hampshire, Ohio, Pennsylvania, South Carolina, Virginia, and West Virginia.

Responsibilities

Own and articulate the long-term strategic roadmap for Cogeco’s video and content product portfolio, ensuring offerings are competitive, scalable, and aligned with market trends.
Develop and champion a comprehensive 360-degree marketing and communication strategy for the video portfolio, ensuring a consistent and compelling message across all customer touchpoints.
Drive the strategy to simplify product delivery processes and harmonize video offerings across all regions, including our Breezeline video products in the US market, to reduce operational complexity.
Define and track success metrics for the video product line, focusing on Content Monetization, Service Delivery Quality, Lifetime Value, and marketing campaign ROI.
Conduct continuous research on emerging video technologies, features, competitive benchmarking, and customer behavior to ensure Cogeco maintains a premier market position.
Lead the prioritization and management of the product backlog, focusing on the entire lifecycle—from initial product definition and launch to performance maintenance and eventual sunsetting.
Partner with Engineering and Operations to streamline the technical delivery of video services, ensuring customers experience it with minimal friction.
Translate high-level business requirements into detailed user stories and technical specifications for video product features, including programming tiers and hardware.
Assess partnership (linear, OTT, etc.) opportunities to foster business growth, enhance co-marketing efforts, and optimize customer satisfaction (NPS).
Collaborate closely with Marketing, Sales, Video Operations, and Procurement to ensure the product roadmap is commercially aligned and supported by robust, multi-channel marketing plans.
Manage the integration of video products into Cogeco’s broader ecosystem, ensuring consistent performance and management capabilities across customer touchpoints.
Act as the primary interface between technical squads and business stakeholders to communicate product health, delivery timelines, and roadmap progression.
Serve as the subject matter expert for executive leadership, providing data-driven insights to justify strategic investments in the video product category.
Define and analyze metrics related to video product performance, including provisioning success rates, speed/reliability benchmarks, and customer churn related to product quality.
Use data and customer feedback to identify "pain points" in the video product experience, prioritizing roadmap items that improve stability and simplify the user experience.