Product Owner, eCommerce

Holley Performance • Nashville, TN

4d • Onsite

About The Position

The Product Owner, eCommerce will manage and optimize Holley’s Direct-to-Consumer (DTC) eCommerce channel, reporting to the Director of eCommerce. This hands-on, operational role focuses on executing the DTC product roadmap, enhancing the customer experience, and driving measurable results in a fast-paced, evolving environment.

The Product Owner serves as the liaison between business and engineering, responsible for writing and translating business requirements into actionable technical stories and ensuring alignment across cross-functional teams. This individual will also play a role in enhancing internal processes for greater efficiency and may support CXM leadership in developing business cases for innovative technology initiatives that advance Holley’s digital commerce capabilities.

This is an in-office role based in the Nashville, TN office with occasional travel to the Bowling Green, KY office.

Requirements

• Bachelor’s degree in business, Marketing, Information Technology, Psychology, or a related field.
• Minimum 5 years in eCommerce, product management, or a related field, with at least 3 in a hands-on operational role managing DTC or retail eCommerce channels.
• Proven experience acting as a liaison between business and technical teams to deliver successful digital product outcomes.
• Experience working within an Agile framework, contributing to collaborative story writing and cross-functional sprint planning.
• Strong understanding of eCommerce platforms (e.g., Shopify) and retail best practices.
• Proficiency in product management tools (e.g., Jira, Confluence) and data-driven decision-making.
• Excellent communication and collaboration skills across business and technical stakeholders.
• Confident decision-making ability, with a balance of independence and teamwork.
• Demonstrated adaptability to changing processes, priorities, and organizational structures.
• Ability to identify opportunities for efficiency and process improvement.

Nice To Haves

• Experience with automotive aftermarket products or related industries.
• Familiarity with UX/UI design principles and customer journey optimization.
• Knowledge of emerging trends in eCommerce and digital retail.

Responsibilities

• Implement and prioritize the DTC eCommerce roadmap, ensuring alignment with Holley’s strategic goals and customer needs.
• Develop, document, and translate business requirements into user stories and acceptance criteria for engineering and development teams.
• Serve as the primary link between CXM, marketing, IT, and technology teams to ensure business needs are accurately reflected in technical deliverables.
• Partner with development teams to design, build, test, and deploy new features, maintaining a robust testing culture within Agile processes.
• Identify and implement improvements to enhance operational efficiency and streamline workflows across the DTC business.
• Demonstrate adaptability in response to evolving organizational structures, priorities, and communication methods.
• Leverage retail best practices to improve UX/UI design, site performance, and the overall customer journey.
• Analyze and interpret key performance metrics to optimize eCommerce operations, drive satisfaction, and achieve revenue growth.
• Assist CXM leaders in writing business cases for emerging technologies and future digital retail innovation.

Benefits

• Competitive medical, dental, and vision coverage starting day one.
• 401(k) with company match
• Paid time off and 9 paid holidays
• Employee Assistance Program (EAP)
• Company-paid life and short-term disability insurance
• Employee discounts on Holley Performance Brands products, events, and partnerships
• Education Assistance program

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level