Product Mgr - Bag

Barry-Wehmiller • Green Bay, WI

1d

About The Position

The Product Line Manager – Bag is responsible for the overall strategy, lifecycle management, and financial performance of BW Converting's Bag product portfolio, including the Hudson-Sharp brand. Reporting to the Senior Director of Product Management & Strategic Marketing, this role leads product strategy from market analysis and product development through commercialization and ongoing portfolio optimization. The Product Line Manager partners cross-functionally with Engineering, Sales, Marketing, Operations, and Supply Chain to drive profitable growth, increase market share, and deliver innovative customer-focused solutions.

Requirements

• Bachelor's degree in Business, Engineering, Marketing, or related field.
• 5+ years of Product Management or Product Development experience in capital equipment or industrial manufacturing.
• Proven success launching new products and managing product portfolios.
• Strong financial, strategic, and analytical skills with P&L experience.
• Excellent communication, leadership, and cross-functional collaboration skills.
• Ability to travel internationally.

Nice To Haves

• Flexible packaging or bag/pouch industry experience preferred.

Responsibilities

• Develop and execute product lifecycle and multi-generation product strategies.
• Lead new product development (NPD), product launches, and portfolio management initiatives.
• Analyze market trends, customer needs, and competitive activity to identify growth opportunities.
• Develop go-to-market strategies, product positioning, pricing, and sales enablement tools.
• Drive revenue growth, profitability, market share, and product vitality goals.
• Partner with Sales, Marketing, Engineering, and Operations to execute strategic initiatives.
• Manage product line forecasting, pricing, and P&L performance.
• Build strong relationships with customers, channel partners, and key stakeholders while serving as the voice of the customer.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior