Product Marketing Specialist

ROCKLAND MANUFACTURING • Bedford, PA

8h • Onsite

About The Position

Imagine being part of a team that builds all American products to help the nation grow, to BUILD. Rockland takes pride in building the best construction equipment attachments in the industry, all right here in the USA. We’re looking for new teammates to expand our ability to produce the best all American attachments money can buy, and we’re doing it right here in Bedford, PA. Our Product Marketing Specialist supports and grows Rockland’s Sales and Marketing efforts by finding new ways to sell our current products and helping identify, develop, and launch new ones.

Requirements

• Bachelor’s degree or equivalent experience
• Excellent written and verbal communication skills
• Strong problem-solving, organizational, and strategic thinking skills
• Proficiency with Microsoft Office (Outlook, Word, Excel, PowerPoint, Dynamics 365, SharePoint)

Nice To Haves

• Experience with HubSpot or similar marketing automation platforms preferred
• Knowledge of heavy construction attachments and applications preferred

Responsibilities

• Creating content for our website, spec sheets, emails, mailings, and quarterly company newsletter, working alongside our outside marketing firm
• Managing social media, paid advertising, and SEO to build brand awareness and generate new leads
• Building customer automations and nurture campaigns, and tracking results to drive continuous improvement
• Supporting trade shows, dealer events, customer visits, and new product launches
• Researching competitors, customers, and new markets, and evaluating product ideas from the sales team
• Developing product training content and training staff on Rockland products and offers

Benefits

• Medical, Dental and Vision coverage, with a variety of plans and options like Health Savings accounts
• 401k with traditional and Roth options, with a company contribution regardless of your participation
• Paid Time Off and Paid Holidays
• Life and Disability coverage
• Gainsharing bonus program
• Generous tuition reimbursement

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level