Product Marketing Specialist

ABB•Cary, NC

4h•Hybrid

About The Position

At ABB, we help industries outrun - leaner and cleaner. Here, progress is an expectation - for you, your team, and the world. As a global market leader, we’ll give you what you need to make it happen. It won’t always be easy, growing takes grit. But at ABB, you’ll never run alone. Run what runs the world. This Position reports to: EL Product Marketing Manager The work model for the role is: Hybrid, Cary, NC or Houston, TX Your role and responsibilities In this role, you will have the opportunity to implement product marketing strategies in line with global product strategy in assigned area to meet business objectives. Each day, you will implement marketing activities and support Sales organization in driving sales and services for respective products. You will also showcase your expertise by driving sales efficiency by providing appropriate product knowledge information and training. You will be mainly accountable for: Implementing the product marketing strategy in the assigned area/segment, including defining and communicating product value propositions and product positioning in accordance with the global product marketing strategy. Achieving product marketing targets and budgets by overseeing progress regularly and defining and implementing improvement plans as needed. Focusing on achievement of orders and driving continuous improvement in the Net Promoter Score (NPS). Executing annual marketing plan in collaboration with relevant division and/or product groups; Developing business plans focused on driving business development for a defined market. Researches and analyzes market and customer data to identify trends, issues, and other relevant information to determine specific requirements, attitudes, effects of current and potential market conditions and regulations that may affect product marketing strategies

Requirements

Bachelor degree in Electrical Engineering or related field is preferred
Minimum 8 years working experience in technical, application and marketing relevant to the field of MV Switchgears
Must be able to travel for account support up to 50%
Strong communication and interpersonal skills; team spirit
Candidates must already have work authorization that would permit them to work for ABB in the US.

Responsibilities

Implementing the product marketing strategy in the assigned area/segment, including defining and communicating product value propositions and product positioning in accordance with the global product marketing strategy.
Achieving product marketing targets and budgets by overseeing progress regularly and defining and implementing improvement plans as needed.
Focusing on achievement of orders and driving continuous improvement in the Net Promoter Score (NPS).
Executing annual marketing plan in collaboration with relevant division and/or product groups
Developing business plans focused on driving business development for a defined market.
Researches and analyzes market and customer data to identify trends, issues, and other relevant information to determine specific requirements, attitudes, effects of current and potential market conditions and regulations that may affect product marketing strategies

Benefits

Health, Life & Disability Choice between two medical plan options: A PPO plan called the Copay Plan OR a High Deductible Health Plan (with a Health Savings Account) called the High Deductible Plan.
Choice between two dental plan options: Core and Core Plus
Vision benefit
Company paid life insurance (2X base pay)
Company paid AD&D (1X base pay)
Voluntary life and AD&D – 100% employee paid up to maximums
Short Term Disability – up to 26 weeks – Company paid
Long Term Disability – 60% of pay – Company paid. Ability to “buy-up” to 66 2/3% of pay.
Supplemental benefits – 100% employee paid (Accident insurance, hospital indemnity, critical illness, pet insurance
Parental Leave – up to 6 weeks
Employee Assistance Program
Health Advocate support resources for mental/behavioral health, general health navigation and virtual health, and infertility/adoption
Employee discount program
Retirement 401k Savings Plan with Company Contributions
Employee Stock Acquisition Plan (ESAP)
Salaried exempt positions are provided vacation under a permissive time away policy.