Product Marketing Specialist - Low Voltage Circuit Breakers

ABB•Cary, NC

1d•Hybrid

About The Position

At ABB, we help industries run leaner and cleaner. This position reports to the Product Marketing Manager - Distribution Components. As a Product Marketing Specialist, you will utilize your skills and capabilities to design, develop, and implement the product marketing, positioning, and go-to-market strategy for our low voltage circuit breakers product lines. You will be accountable for the ownership of the respective product portfolio for marketing and business development activities in the U.S. You will also drive communication and messaging of our product value propositions in alignment with ABB’s global product marketing strategy, as well as help coordinate other functional areas of the business as necessary to achieve the expected KPIs for the product lines in scope. The work model for the role is: Cary, NC; Bloomfield, CT; or Memphis, TN preferred. Remote will be considered for the right fit. This role is contributing to the Electrification Smart Power in USA.

Requirements

Engineering Bachelor's degree is required. Electrical Engineering preferred
Minimum of 2 years of experience in Sales, Product Management or Product Marketing Management in a related Electrical products/application industry
Candidates must already have a work authorization that allow them to work for ABB in United States without sponsorship

Responsibilities

Create, plan, and ensure the effective implementation of the US go-to market product marketing strategy including definition and communication of product value propositions and product positioning
Product portfolio management such as pricing strategy, inventory strategy, KPI reporting, local market offering, product gap analysis/business cases, sales and promotion tools, internal and external trainings, strong technical presence
Collaborate with division Global Product Managers on local standards and installation norms to ensure local product market acceptance and drive new product/feature development based on local market needs and trends
Drives sales efficiency by ensuring appropriate product and application knowledge (technical and commercial) for each Sales team.
Ensures know-how sharing and cross-collaboration
Gather voice of customer (VOC) and market needs; strategize and implement annual marketing plans in conjunction with US customer experience team, communication teams and Business Units/Product Groups
Coordinate with cross functional and cross division product marketing, sales team members and operations team to define appropriate forecasts and inventory positioning

Benefits

Health, Life & Disability
Choice between two medical plan options: A PPO plan called the Copay Plan OR a High Deductible Health Plan (with a Health Savings Account) called the High Deductible Plan.
Choice between two dental plan options: Core and Core Plus
Vision benefit
Company paid life insurance (2X base pay)
Company paid AD&D (1X base pay)
Voluntary life and AD&D – 100% employee paid up to maximums
Short Term Disability – up to 26 weeks – Company paid
Long Term Disability – 60% of pay – Company paid. Ability to “buy-up” to 66 2/3% of pay.
Supplemental benefits – 100% employee paid (Accident insurance, hospital indemnity, critical illness, pet insurance
Parental Leave – up to 6 weeks
Employee Assistance Program
Health Advocate support resources for mental/behavioral health, general health navigation and virtual health, and infertility/adoption
Employee discount program
401k Savings Plan with Company Contributions
Employee Stock Acquisition Plan (ESAP)
11 paid holidays.
Vacation is provided based on years of service for hourly and non-exempt positions. Salaried exempt positions are provided vacation under a permissive time away policy.