Product Marketing, New Verticals - F500
About The Position
We're seeking a Product Marketer to build Clay's playbook for landing and expanding within Fortune 500 accounts. This is a 0-1 role: there's no existing playbook and no proven motion — your mandate is to find out how big this opportunity actually is and prove it out by 2027. The role reports to Clay's Head of Product Marketing and is critical to diversifying Clay's revenue and building a more resilient, durable customer base for the long term. You'll partner closely with Clay's Sales team to package Clay for Fortune 500 buyers — developing a clear understanding of how these organizations evaluate, buy, and roll out new tools, and building the positioning, use cases, and assets that resonate with them. Over time, you'll bring what you learn back into Clay's core sales motion.
Requirements
- 5+ years of professional experience, with 3+ years in product marketing
- Demonstrated 0 → 1 experience standing up a new industry, business unit, or persona
- Experience in Fortune 500 sales or marketing — you understand how large enterprises evaluate, buy, and roll out new tools
- Strong positioning and messaging craft, with the ability to communicate ROI in language the customer cares about
- Strong visual design craft — you can tell a story visually in slides and ship a great one-pager
- Commercial acumen — you prioritize the work that matters and quickly understand how GTM works in an enterprise buying context
- Comfortable operating with imperfect product-market fit, and able to partner with EPD and Sales to close gaps
- Willingness to be hands-on and in the weeds early — this role starts in the trenches before it becomes strategic
Responsibilities
- Build Clay's Fortune 500 playbook — Develop the positioning, use cases, and assets that help Clay land and expand within Fortune 500 accounts
- Move fast on live deals early on — In the first months, prioritize rapid-response support for active deals over long-term asset-building
- Develop Fortune 500-specific positioning and messaging — Translate Clay's capabilities into the language, use cases, and proof points that resonate with enterprise buyers
- Communicate ROI in customer language — Build positioning and assets tightly aligned with the outcomes Fortune 500 buyers actually care about
- Collaborate closely with Sales — Work hand-in-hand with the sales team supporting this segment to package Clay for direct prospects
- Design the buying process, not just the pitch — Help shape sales process, POC structure, and win-rate improvements as the motion matures
- Build a long-term penetration strategy — Move from deal-by-deal support to a durable multi-threading and account-penetration strategy
- Build repeatable, not bespoke — Create reusable frameworks rather than over-optimizing for any single account
- Bring learnings back to core sales and EPD — Surface product gaps and top-of-funnel learnings, and partner with Product and Sales to close them
- Use AI tools to work smarter — Integrate AI tools (including Clay) to automate routine tasks and make your work more effective
Benefits
- All employees can work for free with world-class coaches who specialize in creativity, management, and more.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
