Product Marketing Manager

Stepful•New York, NY

22h•$120,000 - $150,000•Hybrid

About The Position

Stepful is a workforce platform that is redefining how America's largest health systems build, train, and retain their talent. Since its founding in 2021, Stepful has trained over 32,000 practice-ready healthcare workers. The company partners with leading healthcare institutions to address the growing national shortage of healthcare workers, improving access to quality healthcare and healthcare career ladders. Stepful's students form talent pipelines for major employers like NY-Presbyterian, Mt. Sinai, HCA, Providence, CVS, and Walgreens, with partnerships with half of the top 10 health systems in the US. The company is backed by Y Combinator, Reach Capital, and AlleyCorp, with a recent $55M Series C led by Oak HC/FT, and was named the #1 EdTech company in the U.S. by TIME for 2025. Stepful is looking for mission-driven builders who thrive in fast-paced, ambiguous environments and embody their core values: Care first, Learn quickly, Build together, and Own it.

Requirements

3+ years of B2B marketing experience across product marketing, demand generation, and/or content, including ownership of positioning and messaging.
A track record of building sales enablement assets that sellers actively use.
Experience partnering closely with a sales team.
Experience producing customer case studies and managing a content calendar at a steady cadence.
Hands-on experience running ABM or outbound programs aimed at enterprise buying committees, including building sequences in Clay or a similar tool.
Excellent writing skills, with the ability to make complex offerings clear and compelling for executive buyers.
Comfort with data: ability to track funnel and campaign metrics, report on them clearly, and use results to adjust approach.
Ability to manage multiple workstreams simultaneously with minimal day-to-day direction.
Ability to flag risks and tradeoffs early.

Nice To Haves

Experience marketing to health systems, hospitals, or HR and workforce leaders.
Experience in EdTech, workforce development, or healthcare.
Experience as the first product marketer at a Series B-D startup.
Experience with HubSpot or other marketing automation and CRM tools.

Responsibilities

Own and maintain Stepful's B2B positioning and messaging, updating it as programs, partners, and the market evolve.
Build and refresh Go-to-Market (GTM) assets such as pitch decks, one-pagers, battlecards, and email templates, in partnership with the Workforce Solutions team.
Run case study production end to end, including partner interviews, approvals, publishing, and distribution.
Own the content calendar and maintain a steady cadence of content supporting pipeline goals.
Partner with Client Success to identify partner outcomes worth highlighting, and with Product and Learning teams to translate program details into buyer-ready language.
Build and run outbound and Account-Based Marketing (ABM) sequences in Clay, from account lists and enrichment to personalized multi-touch campaigns, coordinated with sales on target accounts.
Own reporting on campaign and content performance, share results regularly, and use learnings to inform future testing.
Experiment with AI tools to accelerate research, content production, and personalization, and document effective strategies for the team.