Product Marketing Manager

Freshpaint

5d • Remote

About The Position

Freshpaint is a privacy-first data platform that helps healthcare organizations use modern marketing and analytics tools without exposing protected health information (PHI). Freshpaint sits between a company’s website or app and the third-party tools they use, automatically detecting and controlling sensitive data before it’s shared. This role is for a Product Marketing Manager who thrives on owning outcomes end-to-end and translating complex, technical products into clear stories that drive revenue. The role is highly cross-functional, requiring partnership with Product, Sales, CS, and Marketing to define positioning, lead launches, and ensure go-to-market efforts are successful. The ideal candidate is motivated by driving pipeline, improving win rates, and increasing adoption, comfortable operating in ambiguity, and able to move fluidly from strategy to execution.

Requirements

• 5+ years of experience in B2B SaaS product marketing.
• Proven track record of crafting positioning and messaging that clearly differentiates a product and resonates with target buyers.
• Experience leading product launches that drive measurable business impact, including pipeline and adoption.
• Demonstrated success building sales enablement that improves win rates, deal velocity, or ACV.
• Strong ability to simplify complex technical concepts into clear, compelling narratives.
• Experience working cross-functionally with Product, Sales, and Marketing in a fast-paced environment.
• High ownership mindset with a bias toward action and comfort operating in ambiguity.
• Analytical and outcome-oriented, with a focus on measuring impact and iterating based on results.
• Strong cross-functional collaboration skills and a reputation as a trusted, go-to partner for PMs, sellers, and marketers.
• Excellent written and verbal communication skills.

Nice To Haves

• AdTech or MarTech experience, especially in measurement, attribution, or performance marketing.
• Experience marketing to healthcare audiences or in privacy-sensitive industries.
• Experience supporting enterprise sales cycles with multiple stakeholders.
• Familiarity with data infrastructure tools such as CDPs or analytics platforms.
• Experience at an early-stage or growth-stage startup.

Responsibilities

• Own the go-to-market strategy and execution for a set of products and verticals, ensuring positioning resonates, launches drive pipeline, and Sales and CS teams are set up to win.
• Partner closely with Product across the full lifecycle, from shaping roadmap discussions to leading launches and supporting post-launch adoption.
• Enable Sales and CS to win more deals by developing clear narratives, addressing objections, and ensuring messaging consistently lands in real customer conversations.
• Work closely with Marketing to bring product stories to market through campaigns and content.
• Continuously gather customer, market, and competitive insights to refine strategy.
• Take ownership of outcomes and drive meaningful impact on how products win in the market.
• Develop and own clear, differentiated positioning and messaging for key products and use cases.
• Lead go-to-market planning and execution for product and feature launches that drive pipeline and adoption.
• Enable Sales and CS with narratives, talk tracks, and assets that improve win rates, deal velocity, and ACV.
• Identify and address recurring objections and friction points in the sales process through ongoing enablement.
• Partner with Marketing on campaigns, content, and storytelling that reinforce product narrative and generate demand.
• Gather and synthesize customer, market, and competitive insights and apply them to messaging, positioning, and GTM strategy.
• Track performance of launches, messaging, and enablement efforts and continuously iterate based on results.
• Drive alignment across Product, Sales, CS, and Marketing to ensure consistent and effective execution.

Benefits

• Competitive pay + generous equity (10-year exercise window)
• Fully remote (U.S. only) with a $150/month coworking stipend
• Half-day Fridays, every Friday
• 16 weeks fully paid parental leave (eligible after 6 months; commission-based roles receive 100% base salary during leave)
• Unlimited PTO with a required 2-week minimum
• Top-tier health, dental & vision (100% covered for you, 80% for dependents)
• 2 “Treat Yourself” days a year—$100 and a day off, just because
• Intentional & engaging company offsites 2x a year + a department offsite 1x per year

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed