Product Marketing Manager - Remote

ExperianMadison, MS
$71,640 - $124,176Remote

About The Position

Reporting to the Senior Director of Product Marketing, Product Design and User Research, the Product Marketing Manager supports go-to-market execution for main products and projects. This role will help translate product strategy into clear messaging, launch coordination, sales enablement, and market insight. The Product Marketing Manager will partner with Product Management, Design, User Research, Sales, and Marketing to help bring customer-centered narratives to market. This is a remote, individual contributor role designed for someone who is building product marketing fundamentals. It is important that you have exposure to Credit, B2B SaaS, platform products, FinTech, and data. You have experience supporting product launches, sales enablement, or messaging work. You are familiar with competitive analysis, customer research, or market insight synthesis. You have experience using AI tools or modern productivity tools to improve quality and efficiency.

Requirements

  • 3+ years of experience in product marketing, product management, marketing, strategy, research, consulting, or a related field
  • Bachelor's degree or equivalent practical experience
  • Relevant industry experience
  • Success is delivering high-quality work on time across launches, messaging, and enablement
  • Ability to turn complexity into clear materials to help our sales team
  • Demonstrated growing judgment in how to tailor messaging for different audiences
  • Experience increasing ownership within defined workstreams while learning from more senior team members
  • Exposure to Credit, B2B SaaS, platform products, FinTech, and data
  • Experience supporting product launches, sales enablement, or messaging work
  • Familiarity with competitive analysis, customer research, or market insight synthesis
  • Experience using AI tools or modern productivity tools to improve quality and efficiency

Responsibilities

  • Lead and launch product releases, feature enhancements, and projects
  • Help coordinate go-to-market activities across Product, Sales, Marketing, and Design
  • Track deliverables, dependencies, and main inputs to help launches stay on course
  • Help build launch briefs, messaging docs, enablement materials, and internal communications
  • Contribute to the development and refine of existing of product messaging, value propositions, and audience-specific positioning
  • Help maintain consistency across product narratives, internal materials, and external-facing assets
  • Translate complex product information into clear and accessible messaging for different audiences
  • Support message testing and synthesis of feedback to improve clarity
  • Create sales enablement materials such as one-pagers, pitch support, FAQs, battlecards, and presentation content
  • Partner with Sales and team members to gather their feedback on what resonates and where they need additional support.
  • Help manage enablement resources so they are easy to access and use
  • Support readiness activities tied to launches and priority projects
  • Gather and summarize customer, market, and inputs from research, win-loss insights, team member interviews, and internal sources
  • Partner with User Research and Product teams to identify patterns that inform positioning and go-to-market decisions
  • Help organize insights into clear takeaways for company partners
  • Monitor competitor messaging, launches, and market activity to support ongoing strategic awareness

Benefits

  • Great compensation package and bonus plan
  • Core benefits including medical, dental, vision, and matching 401K
  • Flexible work environment, ability to work remote, hybrid or in-office
  • Flexible time off including volunteer time off, vacation, sick and 12-paid holidays
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