Product Marketing Manager - Contract

Sia•San Francisco, CA

4h•$95 - $150•Onsite

About The Position

Sia Experience’s Marketing Advisory team is looking for a Seasoned Product Marketing Manager to join a high-impact engagement with one of the world’s leading technology organizations, working at the forefront of AI research and innovation. This is not traditional product marketing, and there is no established playbook. You’ll work closely alongside teams developing and bringing some of the most advanced emerging technologies to market, helping determine how breakthrough AI research, model capabilities, and technical advancements should be positioned, understood, and introduced to highly sophisticated audiences. The work is fast-moving, highly visible, and often ambiguous by nature. You’ll be expected to bring a point of view, create clarity where the path forward isn’t obvious, and move fluidly from understanding complex technical developments to shaping the strategy, narrative, and go-to-market approach around them. For someone energized by frontier technology, zero-to-one challenges, and the opportunity to help define how entirely new innovations enter the market, this is a rare opportunity to do exactly that. The engagement is an example of that model at its most exciting: the opportunity to work at the intersection of AI research, product strategy, and go-to-market while helping shape how frontier innovations are introduced to the world. Our work is hands-on and high-impact. This role is for product marketing professionals that want to be close to the technology, close to the decisions, and close to what happens next.

Requirements

10+ years of experience in Product Marketing, Product Strategy, Go-to-Market, or closely related work, with significant ownership of complex product or technology launches.
Demonstrated experience developing and executing go-to-market strategies for highly technical, emerging, or category-defining products.
Strong fluency in AI, machine learning, developer technologies, cloud platforms, technical infrastructure, or another complex technology environment. Direct experience with generative AI, AI models, or AI research is highly valued.
Experience partnering closely with product, engineering, research, or other deeply technical teams, with the ability to quickly build credibility and communicate effectively with technical experts.
The ability to understand technical capabilities, competitive signals, benchmarks, and market dynamics and translate them into clear positioning and strategic recommendations.
Experience developing narratives and messaging for sophisticated technical audiences, such as researchers, developers, engineers, technical decision-makers, or industry experts.
A track record of independently leading complex, cross-functional GTM initiatives from early strategy through launch and execution.
Exceptional written and verbal communication skills, including the ability to synthesize complexity and influence senior stakeholders.
Strong program leadership and organizational skills, with the ability to manage multiple interconnected workstreams in a rapidly changing environment.

Nice To Haves

Direct experience with generative AI, AI models, or AI research is highly valued.

Responsibilities

Shape go-to-market strategy for frontier AI innovations, developing the positioning, narratives, launch strategies, and execution plans that bring highly technical research and model capabilities to market.
Own complex GTM workstreams from strategy through execution, bringing structure and momentum to high-profile initiatives where the path forward may still be taking shape.
Develop a sophisticated understanding of the AI and model landscape, including emerging research directions, model releases, capabilities, benchmarks, competitive developments, and broader industry dynamics.
Translate technical complexity into compelling market narratives, connecting what a technology can do with why it matters to researchers, developers, technical communities, industry leaders, and other highly informed audiences.
Use market and competitive intelligence to inform strategy, identifying meaningful differentiation and turning insights into actionable recommendations for positioning and go-to-market decisions.
Partner directly with highly technical teams, including researchers and engineers, to understand evolving capabilities, model evaluations, benchmarks, and technical advancements while they are still being developed.
Bring an independent point of view. You’ll be expected not only to synthesize information, but to evaluate it, challenge assumptions, identify opportunities, and recommend how emerging technologies should show up in the market.
Lead across functions without relying on formal authority, aligning stakeholders across research, product, engineering, design, communications, creative, and marketing around shared launch strategies and outcomes.
Operate effectively at speed, balancing strategic thinking with hands-on execution as priorities, information, and market conditions evolve.