Product Marketing Manager
About The Position
LastPass is looking for a Product Marketing Manager to own positioning, messaging, and field enablement, helping LastPass deliver on its mission to give everyone seamless access to everything they need to work, move fast, and stay protected. As a staff-level Product Marketing Manager, you will also shape go-to-market strategy across our product portfolio. The Product Marketing team at LastPass sits at the intersection of product, sales, and brand — translating complex security and identity capabilities into clear, compelling narratives that move markets. This is a collaborative, curious group that moves quickly, sweats the details, and believes great marketing starts with a deep understanding of the customer. This role is ideal for someone passionate about complex problem solving and motivated by scale.
Requirements
- Proven experience in product marketing, with a track record of owning end-to-end go-to-market strategies for B2B SaaS or technology products
- Proven ability to translate complex technical capabilities into clear, compelling messaging that resonates with both technical buyers and business decision-makers
- Strong analytical background, with proven experience using data and market research to inform positioning decisions and measure program effectiveness
- Proven experience working cross-functionally, influencing stakeholders across Product, Sales, and Brand without direct authority
- Proven ability to manage multiple priorities simultaneously in a fast-paced environment, staying organised and delivering quality work under tight deadlines
Nice To Haves
- Background in cybersecurity, identity, or access management — familiarity with the security landscape would accelerate time-to-impact in this role
- Experience with competitive intelligence platforms or win/loss analysis programs, with the ability to translate findings into actionable field guidance
Responsibilities
- Define and own the positioning and messaging framework for LastPass products, ensuring clarity and differentiation across customer segments and channels
- Lead go-to-market planning for product launches, coordinating with Product, Sales, and Brand to drive awareness, adoption, and revenue impact
- Develop sales enablement materials — including battle cards, pitch decks, and competitive intelligence — that equip the field to engage buyers and win competitive deals
- Partner with Brand and Creative to produce compelling content — case studies, thought leadership, and web copy — that supports demand generation and strengthens brand authority
- Conduct customer and market research to surface insights that sharpen product positioning and influence roadmap prioritization
- Use data-driven insights to refine product marketing strategy and demonstrate contribution to pipeline and growth
Benefits
- Competitive compensation
- Flexible Paid Time Off policies, including but not limited to: Quarterly Self-Care Days (4 extra paid days off annually) and Volunteer Days
- Parental leave
- Comprehensive health coverage, including dependents
- Home office setup support
- LastPass Families free account for up to 5 members
- Continuous learning and development opportunities, including an annual learning stipend to invest in your growth
- Peer-to-peer recognition through Motivosity
- Employee Assistance Program for well-being support
- Remote work stipend to support your home office needs
- Short-Term or Remote-Centric Work Arrangements for added flexibility
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
