Product Marketing Manager

Imprivata•Waltham, MA

26d•Hybrid

About The Position

Ready to join a team that's all in? At Imprivata, we deliver unified access and security management programs that eliminate friction, empowering healthcare and mission-critical organizations to work smarter, faster, and more securely. We believe work can be more than a job or task—it's a collective spirit; the type that emboldens creativity, embraces challenge, and fosters excitement. We are constantly raising the bar on what's possible, owning the outcome of our triumphs and trials, staying nimble amidst change, and cultivating an environment where we win together. Here, your ideas matter, your differences are celebrated, and your work drives real results—for your career, your teammates, and our customers. When you join Imprivata, you embark on a shared journey of ambition and growth. We're committed to building an inclusive workplace where everyone feels valued and supported. If you're looking for a place to match your passion with purpose—and where every day you can make an impact—you'll find it here. We are seeking a Product Marketing Manager to join our team. This is a hybrid opportunity based out of our Waltham, MA office. Job Summary Imprivata is seeking a highly motivated and experienced Product Marketing Manager (PMM) to lead the development and execution of our go to market (GTM) strategy for Imprivata's Patient Access solution which enables biometric identification of patients during registration, check-in and during the chain of care. Patient misidentification continues to be a major problem in the healthcare industry with misidentification being the single leading preventable cause of death in U.S. healthcare. Many organizations still report a high level of misidentifications, as high as 20-30%. These pose not only a risk to patient safety, but pose additional costs for the organization including claims denials and manual deduplication efforts Imprivata is unique positioned to partner with our healthcare customers to tackle this challenge head on with our innovative biometric patient identification solution. The primary responsibilities of this role include developing and executing GTM strategy for Imprivata Patient Access, including creating customer-centric messaging, developing a wide range of content to support various stages of the buyer journey, delivering training and enablement materials, managing product launches, and serving as an expert in market trends and buyer/customer needs. The product marketing team at Imprivata is a highly dynamic and collaborative environment which fosters teamwork. In addition to supporting our Patient Access product, this PMM is expected to support other team members as needed to ensure the collective success of the organization. PMMs may also be asked to take on special projects or contribute to the definition of new processes in conjunction with our PMM Operations manager and the VP of Product Management.

Requirements

Bachelor's degree in business, marketing, information technology, computer science, or engineering required.
5+ years of experience in Product Marketing, Product Management or a related function for technology driven solutions.
Team player possessing excellent communication and presentation skills.
Ability to define problems, collect data, establish facts and draw valid conclusions from verbal and written information
Proficiency in Salesforce (or similar CRM), Highspot (or similar content management system), and MSFT Teams (or similar collaboration tools) highly desired.
Ability to manage numerous simultaneous projects in a dynamic and fast-paced environment.

Nice To Haves

Experience marketing identity and access management and marketing to healthcare delivery organizations is preferred.

Responsibilities

Guide the prioritization and execution of key activities to drive new bookings, customer adoption, customer expansion, and product retention.
Develop and own messaging, positioning, and sales/partner/marketing enablement materials for Imprivata's Patient Access product.
Conduct comparative research to comprehend how competitors address customer challenges and refine differentiated messaging and content accordingly.
Own the execution of product launches including developing training, content, and communications to create awareness and drive pipeline amongst customers and prospects
Create and execute content plans to drive awareness and generate demand for Imprivata's products and services.
Partner with internal subject matter experts and international GTM teams to adjust messaging and content.
Develop compelling training materials—including live trainings, objection handling resources, cheat sheets, and certification courses.
Act as the "voice of the customer" by conducting customer interviews and incorporating customer insights and feedback into messaging and collateral.
Identify and develop responses to competitor news, regulatory changes, or other market activities relevant to customer access management challenges.
Serve as the go-to resource for sales, marketing, and other customer-facing teams, providing expertise on how Imprivata address customer challenges.
Develop, monitor, and report key performance indicators (KPIs) - aligned to broader strategic marketing priorities - to measure product marketing efficacy.
Perform other duties as assigned and required.