Product Marketing Manager
About The Position
Redefine the future of customer experiences. One conversation at a time. At Nextiva, we’re reimagining how businesses connect, bringing together customer experience and team collaboration on a single, conversation centric platform. Powered by AI, driven by human innovation. Our culture is forward thinking, customer obsessed and built on the belief that meaningful connections drive better business outcomes. Whether it’s through our signature Amazing Service®, the technology we create, or the experiences we cultivate, connection is at the core of who we are. If you’re ready to collaborate with incredible people, make an impact, and help businesses everywhere deliver truly amazing experiences, this is where you belong. Build Amazing. Deliver Amazing. Live Amazing. Be Amazing. As a Product Marketing Manager , you will be the driving force that turns this complex vision into simple, compelling market narratives. You will operate at the intersection of product, brand, and GTM strategy, balancing the monumental task of category creation with accelerating the growth of our existing high-value portfolio. This role is about defining how the world understands the future of CX.
Requirements
- You craft stories that shift perception and create demand.
- You translate complex technology into clear, human narratives.
- You think in systems — connecting product truth, market position, and go-to-market motion.
- You see AI and CX as levers for better business outcomes.
- You work where strategy meets execution, alongside product and sales.
- You blend creativity and rigor.
- You move fast, stay curious, and care deeply about impact.
Responsibilities
- Positioning & Narrative Development Own the product story — from market insight to messaging to launch. Build positioning that clearly differentiates Nextiva in the era of Agentic CX. Create persona-based frameworks that fuel campaigns, sales conversations, and thought leadership. Partner with Brand and Growth Marketing to turn capabilities into stories that connect emotionally and commercially.
- Go-to-Market Leadership Lead GTM planning for launches and feature releases, ensuring every team — from Sales to Success — is ready to win. Define launch goals, success metrics, and feedback loops that accelerate learning. Collaborate with Product to shape roadmaps based on market signal and storytelling opportunities.
- Portfolio Growth & Adoption Drive awareness and adoption across Nextiva’s current portfolio — refining positioning, packaging, and messaging to highlight evolving value. Partner with Product and Growth Marketing to identify opportunities for expansion, cross-sell, and retention. Ensure every product and feature ladders up to the Agentic CX vision and system-of-record strategy.
- Market & Competitive Intelligence Keep a pulse on trends, customer needs, and competitive shifts — and use those insights to evolve messaging and strategy. Build and maintain competitive battlecards, win/loss insights, and messaging updates for field teams.
- Sales Enablement & Impact Partner with the Sales Enablement team to bring the product story to life across the field. Build story-driven content — decks, demos, one-pagers, and objection guides — that help sellers win. Align on programs that make every rep fluent in our message and confident in the value we deliver.
- Voice of the Customer Partner with Product, Customer Success, and Marketing to bring customer stories and insights into every launch. Use data, feedback, and proof points to refine our message and strengthen credibility.
Benefits
- Health 🍏 - Multiple health plan options to suit your needs, including medical, dental, vision, and telemedicine coverage
- Insurance 💼 - Life, disability, and supplemental indemnity plans
- Work-Life Balance ⚖️ - Flexible Time Off (FTO) for salaried employees, PTO for hourly employees, Paid Sick Time (PST), paid parental bonding leave, and paid holidays
- Financial Security 💰 - 401(k) with company match, Health Savings Accounts with company contributions, Dependent Care FSA
- Wellness 🤸 - Employee Assistance Program and comprehensive wellness initiatives
- Growth 🌱 - Access to ongoing learning and development opportunities and career advancement
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
Number of Employees
1,001-5,000 employees
