Product Marketing Manager

Charlie Health•New York City, NY

12d•$101,000 - $130,000•Hybrid

About The Position

Charlie Health is seeking a Product Marketing Manager to lead high-impact initiatives and shape the narratives that define our programs and services. Reporting to the Director of Product Marketing, the Product Marketing Manager will own the development of positioning, messaging, and collateral that drive awareness, adoption, and engagement across key audiences—including referral partners, payers, clients, and families. This role will play a critical part in translating market insights into compelling stories, managing cross-functional launches, and ensuring our brand and products are represented with clarity and consistency. We’re a team of passionate, forward-thinking professionals eager to take on the challenge of the mental health crisis and play a formative role in providing life-saving solutions. If you’re inspired by our mission and energized by the opportunity to increase access to mental healthcare and impact millions of lives in a profound way, apply today.

Requirements

Bachelor’s degree in Marketing, Communications, Business, or related field
At least 3-5+ years of experience in product marketing, go-to-market strategy, or a related role, ideally in healthcare, SaaS, or other high-growth industries.
Demonstrated ability to translate complex products/services into compelling, audience-specific messaging.
Strong project and stakeholder management skills with a track record of delivering initiatives on time and at high quality.
Excellent written and verbal communication skills, with an ability to tailor messaging for different audiences.
Experience developing sales enablement materials and working closely with revenue-facing teams.
Proficiency with project management and collaboration tools (e.g., Asana, Monday, Jira, or similar).
Data-driven mindset with the ability to measure marketing effectiveness and adapt strategies accordingly.
Thrives in a fast-paced, cross-functional environment and can navigate competing priorities.
Located within a 45-minute commute of New York City and able to work 4 days a week out of our New York City office

Responsibilities

Own the planning, development, and execution of integrated marketing campaigns and go-to-market initiatives, from strategy to post-launch measurement, ensuring alignment with company objectives and audience needs.
Partner cross-functionally with Outreach, Clinical, Partnerships, Product, and Commercial Strategy to identify market opportunities, gather insights, and translate them into compelling positioning, messaging, and collateral.
Develop and maintain clear, differentiated product and program narratives that articulate Charlie Health’s unique value proposition to multiple audiences (referral partners, payers, clients, etc.).
Build and operationalize a competitive intelligence program to analyze market dynamics, track competitor products and positioning, and generate insights that inform go-to-market strategy and positioning.
Collaborate with content & creative team members to create high-quality marketing assets—including sales enablement materials, decks, web content, videos, and case studies—that support growth and brand consistency.
Lead updates and optimizations of core program and partner web pages and web experiences, ensuring messaging clarity, conversion optimization, and audience engagement.
Manage timelines, workflows, and stakeholder communications for marketing launches, ensuring deliverables are on track and on brand.
Establish and maintain an organized repository of marketing assets and brand guidelines, ensuring easy access for cross-functional teams.
Oversee vendor relationships as needed (e.g. competitive intelligence, sales enablement, and more), including scoping, sourcing, and managing deliverables.
Monitor and report on the performance of marketing initiatives, leveraging data and insights to inform iteration and future planning.