Product Marketing Manager

Extensiv•Sandy, UT

5d•$95,000 - $115,000

About The Position

Extensiv is the fastest-growing SaaS solution in the third-party logistics market. Keeping up with the massive increase in online retail activity from companies like Amazon, Shopify, Target, and the growth in supply chain logistics can be challenging for warehouses. Born within an active 3PL warehouse, Extensiv built the first cloud-based warehouse management platform to better serve customers and increase warehouse efficiencies to grow their businesses. We pride ourselves on understanding and delivering best practices and excellence to 3PLs and their customers. The Role: Do you have a passion for building knowledge around products, solving problems, and creating engaging stories? Do you have an eye for detail and the ability to translate technical solutions into benefits of using your product? If so, Extensiv is looking for a Product Marketing Manager to build innovative marketing plans and messaging around our company’s products and help propel us to our next level of dynamic growth. Extensiv is looking for a well-rounded team player who can: Take complex ideas and communicate them in a simple way Create compelling pitches to help drive product market value Gain a deep understanding for the product and engage in new, creative ways

Requirements

4+ years of Product Marketing experience
Bachelor's degree in related field
Pendo – or familiarity with other Digital Experience Platforms
A great attitude, natural curiosity, and a sense of humor
Experience with B2B SaaS software
Exceptional communication and writing skills with the ability to think critically about content
Data-driven marketer with an interest in optimizing strategies and tactics
Experience using Salesforce or similar CRM system
Well organized, resilient self-starter with precise attention to detail

Nice To Haves

Familiarity in the logistics space
Worked with SQL/Athena
Hubspot and Jira experience is strongly preferred

Responsibilities

Actively seek out the voice of customer, building and defining target buyer, influencer, and customer personas
Develop and execute product positioning, feature rollouts, and launch plans
Define go to market strategies, working cross-functionally with customer-facing teams for messaging, positioning, and sales enablement
Understand the competitive landscape and provide competitive analysis and product differentiations within the marketplace
Build out the ideal customer lifecycle, with understanding and focus on driving customer retention and upsell
Craft engaging and high-quality product-driven content such as videos, blogs, website copy, customer stories, and sales tools and collateral
Collaborate with Product Management to obtain a deep knowledge of the product and provide valuable customer insight
Collect, measure, and the analyze effectiveness of Product Marketing programs
Manage multiple projects and ensure all deadlines are met

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