Product Marketing Manager

Personify Health•Remote,

21d•$110,000 - $120,000

About The Position

As a Product Marketing Manager for the Wellbeing business at Personify Health, you will help define how our wellbeing solutions show up in market, connect to buyer needs, and enable revenue teams to communicate differentiated value with confidence. This role sits at the intersection of Product, Marketing, Enablement, Sales, SAE, Account Management, CBR, and other cross-functional teams, translating product capabilities, market insights, and customer needs into clear positioning, compelling messaging, practical go-to-market plans, and high-impact commercial content. You will be responsible for understanding the Wellbeing portfolio, priority audiences, competitive landscape, sales motions, buyer challenges, and product roadmap. You will craft benefits-led narratives, launch plans, enablement assets, buyer-facing content, and internal readiness materials that help teams bring the right message to the right audience at the right moment. Your work will support acquisition, retention, expansion, adoption, and stronger commercial execution across the Wellbeing business. You are a strategic, hands-on product marketer who can simplify complexity, influence across teams, and move work from insight to execution. You are comfortable partnering closely with Product to understand roadmap direction, with Enablement to activate GTM motions, and with Sales, SAE, Account Management, and other commercial teams to ensure messaging, assets, and training are useful, current, and aligned to real customer conversations. You bring strong storytelling, business judgment, project ownership, and a bias for measurable impact. In this role, your work will be essential in the following areas: Many of these responsibilities will be delivered in partnership with cross-functional teams and aligned to business priorities, product roadmap needs, and defined areas of specialization.

Requirements

BA/BS in Marketing, Business, Communications, Healthcare Administration, or a related field; MBA or advanced degree a plus.
5+ years of product marketing, solution marketing, GTM, sales enablement, or related B2B marketing experience, including demonstrated ownership of positioning, messaging, launch planning, and commercial content.
Experience working in healthcare, employee wellbeing, health plans, benefits, navigation, advocacy, digital health, or adjacent markets required or strongly preferred.
Demonstrated ability to partner with Product, Enablement, Sales, Account Management, and other cross-functional teams to translate product strategy into GTM execution and field readiness.
Proven ability to develop benefits-led messaging, buyer personas, competitive positioning, commercial narratives, sales tools, launch materials, and customer-facing content.
Strong understanding of healthcare, wellbeing, benefits, employer, consultant/broker, and health plan buying dynamics, including trends, decision drivers, and competitive landscape.
Excellent storytelling skills with the ability to turn complex product capabilities into simple, differentiated, buyer-relevant messages.
Strong GTM planning skills, including launch strategy, audience definition, messaging development, asset planning, internal readiness, stakeholder alignment, and post-launch optimization.
Ability to build trusted relationships with Product, Marketing, Enablement, Sales, SAE, Account Management, CBR, and other internal partners, with the confidence to influence without direct authority.
Experience creating and maintaining field-ready enablement assets, including sales decks, talk tracks, competitive guidance, objection handling, FAQs, demo support, proposal inputs, and training materials.
Analytical mindset with the ability to use market research, sales feedback, campaign performance, content usage, and win/loss insights to guide decisions and improve outcomes.
Strong project management skills with the ability to manage multiple priorities, stakeholder groups, dependencies, and deadlines in a fast-paced environment.
Excellent written, verbal, and presentation skills, with the ability to create executive-ready materials and facilitate productive cross-functional discussions.
Accountable, collaborative, curious, commercially minded, and comfortable operating with both strategic context and hands-on execution.
Proficient in Microsoft Suite, especially PowerPoint; experience with Salesforce, Seismic, SharePoint, or marketing automation platforms a plus.

Responsibilities

Build and maintain a deep understanding of the Wellbeing market, priority segments, buyer personas, influencers, customer needs, industry trends, sales motions, and competitive dynamics. Regularly synthesize win/loss insights, sales conversations, customer feedback, analyst or market inputs, and competitive intelligence to inform positioning, enablement, GTM strategy, and roadmap feedback.
Develop and maintain clear, differentiated, benefits-led positioning, messaging, value propositions, proof points, and buyer narratives for the Wellbeing portfolio. Ensure messaging reflects Personify Health’s unique value, resonates across buyer and influencer audiences, and can be consistently activated across campaigns, sales conversations, proposals, events, executive presentations, and client-facing materials.
Partner closely with Product, Marketing, Enablement, Sales, SAE, Account Management, CBR, and other teams to plan, coordinate, and execute GTM motions for new solutions, releases, enhancements, packaging updates, and priority commercial initiatives. Define audience, messaging, launch tier, readiness needs, asset requirements, internal communications, success measures, and post-launch feedback loops.
Serve as a strategic partner to Product by bringing market, buyer, competitive, and field insights into roadmap discussions and launch planning. Translate roadmap direction and product capabilities into commercial narratives, messaging frameworks, differentiated value stories, and enablement plans that help internal teams understand what is changing, why it matters, and how to talk about it in market.
Partner with Enablement to design and activate GTM readiness for Sales, SAE, Account Management, CBR, and other customer-facing teams. Create and maintain practical enablement materials, talk tracks, objection handling, competitive guidance, discovery questions, presentations, demos, FAQs, proposal language, training content, and field-ready resources that improve confidence, consistency, and effectiveness in customer conversations.
Create, curate, and maintain compelling product marketing content, including solution narratives, sales decks, one-pagers, case study inputs, demo scripts, website and campaign inputs, event messaging, proposal content, customer communications, and executive-ready materials. Use engagement data, stakeholder feedback, competitive insights, and business priorities to keep content relevant, accurate, and effective.
Act as a connective partner across Wellbeing GTM efforts, ensuring Product, Marketing, Enablement, Sales, SAE, Account Management, Operations, Legal, Finance, and other stakeholder groups are aligned on goals, messaging, timelines, readiness needs, and follow-through. Facilitate working sessions, capture decisions, manage dependencies, and drive clarity across complex initiatives.
Define, track, and report qualitative and quantitative indicators of product marketing impact, including launch readiness, asset adoption, field feedback, campaign contribution, sales usage, win/loss themes, pipeline support, retention or expansion influence, and content effectiveness. Use results to refine messaging, improve enablement, prioritize updates, and strengthen future GTM motions.
Embody Personify Health's core values - People matter; one team, one dream; deliver; and grow forward.
Perform other duties as assigned.