Product Marketing Manager - K-12 & CTE

Vector Solutions • Cincinnati, OH

17h • Hybrid

About The Position

Vector Solutions is seeking a Product Marketing Manager for its K-12 and Career & Technical Education (CTE) business lines. Vector’s SaaS-based training content, data insights, and technology help improve student success and district performance, with over 10 million annual users. This role is crucial for growth, sitting at the intersection of Sales, Product, and Customer Success, and is responsible for go-to-market strategy, messaging/positioning, new product/feature launches, and marketing content to drive sales and support retention.

Requirements

• Bachelor’s degree in business, marketing, or related field
• 8+ years work experience
• 2+ years of experience in product marketing at a SaaS company
• Ability to understand customer needs, pain points, and desires and translate that into winning marketing strategies
• Ability to lead complex cross-functional projects
• Ability to create compelling presentations and long-form marketing content for marketing campaigns
• Ability to manage multiple priorities concurrently
• Ability to create and deliver training and enablement sessions for sales, with minimal guidance
• Consistent track record of excellence and driving change to lead to sales growth
• Entrepreneurial spirit that enables someone to roll up their sleeves and drive results
• Proven experience driving changes that have led to sales or retention growth

Nice To Haves

• Experience working in K-12 or Career & Technical Education strongly preferred

Responsibilities

• Define go-to-market strategy for specific product lines within the K-12 and CTE sectors, including customer segmentation, penetration, and definition of ideal customer profile (ICP).
• Create, execute, and manage launch plans for new product or course releases, including customer communications, marketing collateral, and sales enablement materials.
• Own definition of key competitive differentiators and value propositions, and supporting collateral (e.g., battlecards) to drive higher win rates.
• Produce content marketing assets in collaboration with industry subject matter experts to support demand generation, aligning with the integrated marketing plan and resonating with key buyers and markets. Content includes blogs, infographics, webinars, guides, and more.
• Develop plans to improve cross-sell motion and penetration.
• Interview customers and develop case studies.
• Understand industry trends within K-12 and CTE, utilize them for marketing campaigns, and share market intel with marketing and sales teams.
• Own buying personas, including a deep understanding of buying behaviors.
• Own creation and updates to all collateral and documentation used in the sales process (e.g., pitch decks, product brochures), continuously refining based on feedback.
• Conduct customer research (e.g., win-loss interviews, existing customer check-ins) and synthesize findings to support changes in the go-to-market strategy.
• Provide input to Pricing and Product teams on key changes to pricing and packaging.
• Collaborate with Demand Generation and product marketing teams on campaign messaging, collateral, and execution.
• Support website and event marketing teams to ensure K-12 and CTE messaging and positioning is incorporated on the website and at tradeshows.
• Identify and execute targeted marketing programs to improve customer retention, in partnership with the Customer Experience organization.

Benefits

• Comprehensive, quality benefits package effective first of the month following your date of hire
• Matching 401(k) retirement plan
• Healthy work-life balance with flexible work arrangements and generous time off
• Educational assistance available for all employees
• Generous referral incentive program
• Company social events
• Philanthropic opportunities

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Number of Employees: 251-500 employees