Product Marketing Manager

Vega

12h

About The Position

Vega is one of the fastest-growing startups in cybersecurity, redefining security analytics and operations with an AI-native platform for the SOC. We are building the next-generation operating system for security teams. Vega is already delivering real impact at some of the world’s largest organizations - improving detection, unlocking the value of their security data, and reducing cost and complexity. With HQs in New York and TLV, we're looking for people who want to be a part of the next rocket-ship in cyber. We’re looking for an experienced Product Marketing Manager with deep expertise in cybersecurity to help lead our go-to-market strategy and craft a compelling product narrative that resonates with our market.

Requirements

Technical Fluency (Non-Engineer Level)
Strong comfort level discussing cybersecurity concepts such as KQL, MITRE ATT&CK, log pipelines, threat detection, data correlation, detection content, and enrichment.
Understands how SIEM, XDR, SOAR, EDR, and security data lakes integrate into modern security stacks.
Can translate nuanced technical functionality into competitive differentiation.
Industry Knowledge
Deep familiarity with the security buyer and user landscape: detection engineers, SOC managers, architects, compliance teams, etc.
Experience working alongside or competing with leading vendors such as Splunk, CrowdStrike, SentinelOne, Panther, Chronicle, Sumo Logic, or Elastic.
Execution Experience
Has led multiple successful product/feature launches independently.
Demonstrated impact on improving sales performance through effective enablement and messaging.
Experience in B2B cybersecurity marketing, ideally in fast-paced, high-growth environments.
Communications Skills
Excellent written and verbal communication skills, with the ability to tell a clear and compelling story to technical and executive audiences alike.
Collaborative mindset with proven ability to work across Product, Sales, and Marketing teams.

Responsibilities

Positioning & Messaging
Develop crisp, differentiated messaging for technically complex cybersecurity products, independently and strategically.
Frame product capabilities around real-world security workflows and outcomes (e.g., faster triage, lower MTTR, reduced data movement cost).
Localize messaging effectively across buyer personas (e.g., Detection Engineers, SOC Managers, CISOs, Compliance teams).
Product Launch Ownership
Lead end-to-end execution of product and feature launches, including messaging, sales enablement, customer communications, and outbound content.
Treat launches as strategic levers to shape market perception and accelerate sales momentum.
Sales & Field Enablement
Build and maintain battlecards, demo narratives, sales decks, and playbooks to drive product understanding and win rates.
Collaborate closely with Sales and Solution Engineering teams to gather feedback and continuously refine messaging and assets.
Enable effective land-and-expand strategies by aligning value props with both initial use cases and long-term growth opportunities.
Content Development
Write or contribute to high-impact blogs, whitepapers, solution briefs, and webinars that strike the balance between technical depth and commercial value.
Work cross-functionally to ensure consistent tone, visual storytelling, and brand narrative.
Strategic Go-To-Market Thinking
Collaborate on pricing and packaging strategies, tiering, and monetization plans to ensure alignment between product value and market opportunity.