Product Marketing Manager

Opus 2 • Kansas City, KS

3h

About The Position

The Product Marketing Manager is responsible for planning, managing, and executing product marketing initiatives across the business. You will work closely with other stakeholders in the marketing, sales, product, solutions consulting, and client success teams to drive revenue and achieve our goals.
What you'll be doing
Messaging and content development
Manage the marketing support for the release of product features and enhancements.
Ensure marketing alignment with sales, product, solution consulting, and customer success.
Develop compelling messaging that articulates the value of our software.
Create high-impact content, including sales enablement materials, blog posts, case studies, and webinars.
Work with subject matter experts to produce thought leadership content about subjects like AI and innovation.
Develop narratives and content for key industry events, speaking engagements, and webinars.
Support marketing campaign initiatives when needed to help drive new leads and expansion opportunities.
Client education and reference marketing
Provide content and tools that help client success and marketing teams improve engagement with existing clients.
Collaborate with marketing, client success, and sales to engage clients in advocacy programs, speaking engagements, and written testimonials.
Develop testimonials and case studies, highlighting real-world success stories of clients.
Assist with client and product advisory boards or roundtables, supporting ongoing engagement and gathering valuable feedback.
Sales enablement
Equip sales teams with effective messaging, pitch decks, battle cards, and demo scripts.
Gather and analyze client win/loss feedback to shape future marketing initiatives and product enhancements.
Develop competitive positioning based on market research, client insights, and industry trends.
Monitor and report on key metrics to assess the effectiveness of marketing campaigns and content initiatives.
What we're looking for in you
Key qualifications
5+ years of product marketing experience in legal tech, SaaS, AI, or related industries.
Understanding of legal workflows, litigation support, eDiscovery, or case management solutions.
Strong experience in content creation, with the ability to distil complex topics into engaging narratives.
Familiarity with AI, machine learning, and generative AI applications in the legal space.
Proven ability to launch products, manage projects, and create compelling messaging.
Excellent collaboration skills—comfortable working cross-functionally with executives. product, sales, solution consulting, client success, and other teams.
Strong analytical mindset, with the ability to track, measure, and iterate marketing strategies based on data.
Preferred qualifications
Experience working in eDiscovery, case management, litigation, or law firms.
Familiarity with Opus 2, case management, eDiscovery, or similar legal tech platforms.
Background in law, legal marketing, or product management is a plus.
Proficiency in marketing automation, project management, and content management tools (HubSpot, Teamwork, WordPress, and so on).
Working for Opus 2
Opus 2 is a global leader in legal software and services, trusted partner of the world’s leading legal teams. All our achievements are underpinned by our unique culture where our people are our most valuable asset. Working at Opus 2, you’ll receive:
401k contribution.
21 days annual holidays, flexible working, and length of service holiday entitlement.
Loyalty Share Scheme.
Healthcare, Dental and Vision Insurance.
Life, short-term and long-term disability Insurance.
Calm and Mindfulness sessions.
A day of leave to volunteer for charity work.
Accessible and modern office space.

Requirements

• 5+ years of product marketing experience in legal tech, SaaS, AI, or related industries.
• Understanding of legal workflows, litigation support, eDiscovery, or case management solutions.
• Strong experience in content creation, with the ability to distil complex topics into engaging narratives.
• Familiarity with AI, machine learning, and generative AI applications in the legal space.
• Proven ability to launch products, manage projects, and create compelling messaging.
• Excellent collaboration skills—comfortable working cross-functionally with executives. product, sales, solution consulting, client success, and other teams.
• Strong analytical mindset, with the ability to track, measure, and iterate marketing strategies based on data.

Nice To Haves

• Experience working in eDiscovery, case management, litigation, or law firms.
• Familiarity with Opus 2, case management, eDiscovery, or similar legal tech platforms.
• Background in law, legal marketing, or product management is a plus.
• Proficiency in marketing automation, project management, and content management tools (HubSpot, Teamwork, WordPress, and so on).

Responsibilities

• Manage the marketing support for the release of product features and enhancements.
• Ensure marketing alignment with sales, product, solution consulting, and customer success.
• Develop compelling messaging that articulates the value of our software.
• Create high-impact content, including sales enablement materials, blog posts, case studies, and webinars.
• Work with subject matter experts to produce thought leadership content about subjects like AI and innovation.
• Develop narratives and content for key industry events, speaking engagements, and webinars.
• Support marketing campaign initiatives when needed to help drive new leads and expansion opportunities.
• Provide content and tools that help client success and marketing teams improve engagement with existing clients.
• Collaborate with marketing, client success, and sales to engage clients in advocacy programs, speaking engagements, and written testimonials.
• Develop testimonials and case studies, highlighting real-world success stories of clients.
• Assist with client and product advisory boards or roundtables, supporting ongoing engagement and gathering valuable feedback.
• Equip sales teams with effective messaging, pitch decks, battle cards, and demo scripts.
• Gather and analyze client win/loss feedback to shape future marketing initiatives and product enhancements.
• Develop competitive positioning based on market research, client insights, and industry trends.
• Monitor and report on key metrics to assess the effectiveness of marketing campaigns and content initiatives.

Benefits

• 401k contribution.
• 21 days annual holidays, flexible working, and length of service holiday entitlement.
• Loyalty Share Scheme.
• Healthcare, Dental and Vision Insurance.
• Life, short-term and long-term disability Insurance.
• Calm and Mindfulness sessions.
• A day of leave to volunteer for charity work.
• Accessible and modern office space.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed