Product Marketing Manager

Markforged•Waltham, MA

About The Position

Markforged is leading the digital transformation of manufacturing by revolutionizing how engineers and manufacturers create and innovate. Our unique platform combines software, advanced materials (including cutting-edge metal and composite technologies), and industrial 3D printers to deliver strong, functional parts for various industries. We empower customers to overcome supply chain complexities, reduce costs, and accelerate innovation by producing high-performance tools, fixtures, prototypes, and end-use parts in-house. The Product Marketing Manager is responsible for supporting the development and execution of product marketing strategies that drive market awareness, customer adoption, and revenue growth. Working cross-functionally with Product Management, Sales, Channel, and Marketing, this role helps define product positioning, messaging, go-to-market plans, and sales enablement materials. Leveraging customer insights, market research, and competitive intelligence, the Product Marketing Manager translates complex additive manufacturing technologies into clear, compelling value propositions that resonate with target audiences. This role contributes to new product launches, demand generation initiatives, and content development while helping strengthen Markforged's market position and supporting overall business growth.

Requirements

3+ years technical product marketing experience or other directly transferable experience
Customer obsession
Ability to dig in and translate technical content into compelling messaging
Enthusiasm and demonstrated success working with and leading cross-functional teams to get things done
Experience working with sales and competitive analysis
Equally comfortable and experienced as both a data driven and a creative problem solver
Excellent writing, presentation, and communication skills

Nice To Haves

Experience working in 3D printing ecosystem and/or marketing to manufacturing customers
Both hardware and SaaS product marketing experience

Responsibilities

Collaborate on go-to-market strategy for new and existing products
Drive go-to-market launches, announcements, and campaigns programs, as needed
Align business value to product offerings and connect to market through messaging and positioning
Communicate the vision and value of new products to the sales team
Work cross functionally to tell the Markforged story and act as a thought leader
Contribute to market research projects to better understand the market and gather intelligence to help inform product decisions and messaging
Analyze competitive landscape as needed
Spend time with customer base to bring the “voice of the customer” to all that we do - from content creation to market requirements for new and existing products
Develop and maintain sales tools that facilitate the selling process
Create compelling marketing content such as case studies, videos, website copy, and blog posts
Be a product evangelist internally and with customers
Bring technical depth to content strategy
Achieve alignment and buy in from marketing and sales stakeholders
Build processes to help us scale