Product Marketing Manager
ADP TEST-LMS DR2-DONT USE•Florham Park, NJ
•$1 - $1•Onsite
About The Position
We're looking for a talented Product Marketing Manager to join our team in Florham Park, NJ! In this dynamic role, you'll be at the intersection of product and marketing, helping to shape how our offerings are positioned and communicated to the market. If you're a strategic thinker with a passion for driving growth, we'd love to hear from you.
Requirements
- 3+ years of experience in product marketing, brand marketing, or a related field
- Strong written and verbal communication skills with the ability to craft clear messaging
- Proven experience developing go-to-market strategies and product positioning
- Ability to analyze data and translate insights into actionable marketing strategies
- Experience working cross-functionally with product, sales, and creative teams
- Bachelor's degree in Marketing, Business, Communications, or a related field
- Self-starter with strong project management and organizational skills
Responsibilities
- Develop and execute go-to-market strategies for new and existing products
- Create compelling product messaging, positioning, and value propositions
- Conduct market research and competitive analysis to identify trends and opportunities
- Collaborate cross-functionally with product, sales, and marketing teams to align on priorities
- Produce marketing collateral including case studies, whitepapers, and sales enablement materials
- Track and analyze campaign performance metrics to optimize marketing efforts
- Support product launches from planning through execution
Benefits
- Employee discounts
- Paid time off
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
