Product Marketing Manager

Integral Ad Science • New York, NY

7h • Hybrid

About The Position

Integral Ad Science (IAS) is seeking a Product Marketing Manager to join our Global Product team. In this role, you’ll play a crucial part in the success of the IAS Signal UI platform and customer experience solutions—including our new agentic AI assistant, IAS Agent. You’ll collaborate with Product, Commercial, and Marketing teams to drive product adoption, craft compelling messaging, and develop enablement content for internal and external audiences.

Requirements

• BA or BS degree (MBA or quantitative graduate degree is a plus)
• 3–5 years of experience in B2B product marketing, ideally in ad tech, SaaS, or digital platforms (experience with UI platforms and/or AI-driven tools is a plus)
• Hands-on experience developing marketing collateral, sales enablement content, and product launch plans
• Strong written and verbal communication skills; able to translate technical concepts into crisp, customer-friendly messaging
• Comfortable presenting to internal teams and, occasionally, external customers
• Strong collaborator with experience working cross-functionally in a fast-paced environment
• Analytical and detail-oriented, with the ability to conduct competitive research and synthesize customer insights
• Genuine interest in digital advertising and the latest technology trends, especially the use of AI to improve customer experience
• Strategic & Creative Thinking: You balance creativity with strategic thinking and demonstrate strong organizational skills.
• Bridge Builder: You have experience engaging and aligning teams cross-functionally to achieve shared goals.
• Communication Excellence: You possess exceptional written and verbal communication skills, with the ability to simplify complex concepts into compelling, easy-to-understand narratives.
• Customer-Centric: You understand customer pain points deeply and use that insight to inform product-market fit and drive adoption.
• Agile Execution: You can manage multiple projects and shifting requirements in a fast-moving environment, keeping teammates and stakeholders informed of progress.
• Differentiated Positioning: You have a track record of developing clear, differentiated, and compelling positioning and messaging that stands out in the market.

Nice To Haves

• MBA or quantitative graduate degree is a plus
• experience with UI platforms and/or AI-driven tools is a plus

Responsibilities

• Support GTM Execution: Contribute to go-to-market activities for product launches and feature updates, including developing sales collateral, training materials, and product documentation.
• Develop Messaging & Positioning: Help craft clear, differentiated messaging that communicates product value and resonates with target audiences.
• Coordinate Product Launches: Work with Product and Marketing partners to support successful launches—ensuring internal teams are enabled and customers understand new features.
• Conduct Competitive & Market Research: Gather and report on competitor and market intelligence to inform positioning and sales strategies.
• Partner Cross-Functionally: Collaborate with Product, Sales and Customer Success teams to ensure strong product-market fit and customer-centric go-to-market plans.
• Create Compelling Content: Collaborate with Design and Marketing teams to create marketing collateral that drives adoption and engagement across your product portfolio.
• Gather Customer Insights: Collect and synthesize customer feedback and usage data to inform product and marketing strategies, sharing insights with the Product team.
• Track and Measure Success: Leverage reporting mechanisms and metrics to track product adoption and marketing effectiveness, providing regular reports to stakeholders.

Benefits

• IAS Pay Transparency: The annualized base salary ranges for the primary location, and any additional locations are listed below. Our pay ranges are based on the work location. As part of IAS compensation package, we offer a comprehensive benefits package that includes paid time off, health insurance (medical, dental, vision) as well as PPO, HSA and FSA options and 401k with employer matching contributions. All full-time employee roles include competitive compensation and are eligible for an annual bonus and/or other incentive plans.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level