Product Marketing Manager - Payments

PracticeTek

6d • $120,000 - $130,000 • Hybrid

About The Position

PracticeTek is seeking a Product Marketing Manager for its Payments platform. This role involves owning and executing the go-to-market strategy, driving launches and adoption, building messaging and content, serving as a market expert, and measuring marketing performance. The company is a leading retail-healthcare tech provider aiming to revolutionize healthcare practices. PracticeTek emphasizes innovation, collaboration, and continuous development, offering opportunities for career growth and impact.

Requirements

• 5–8+ years of B2B product marketing experience with ownership of product launches, adoption programs, and lifecycle marketing initiatives.
• Experience marketing SaaS, fintech, healthcare technology, payments, revenue cycle management, or related solutions; healthcare payments experience strongly preferred.
• Proven ability to develop positioning, messaging architecture, and content that translates complex financial or technical concepts into compelling customer value.
• Track record of building sales enablement programs that improve adoption, sales effectiveness, and commercial outcomes.
• Strong analytical and strategic thinking skills, with experience defining KPIs, interpreting performance data, and connecting marketing efforts to revenue impact.
• Demonstrated success influencing cross-functional stakeholders and driving alignment across Product, Sales, Customer Success, and Marketing teams in fast-paced environments.
• Bachelor’s degree in Marketing, Business, Finance, or a related field required; Pragmatic Marketing certification or similar product marketing training is a plus.

Nice To Haves

• Pragmatic Marketing certification or similar product marketing training

Responsibilities

• Own and execute the go-to-market strategy for PracticeTek’s Payments platform, translating a unified value proposition into market-specific positioning across chiropractic, vision/optometry, orthodontics, and wellbeing verticals.
• Drive successful launches and adoption of Payments capabilities across multiple EHR brands by partnering with Product, Sales, Customer Success, and Marketing teams to deliver coordinated, customer-centric go-to-market programs.
• Build and maintain differentiated messaging, sales enablement materials, customer proof points, and content assets that increase sales effectiveness and accelerate Payments attach rates.
• Serve as the market expert for healthcare payments, leveraging customer insights, competitive intelligence, industry trends, and regulatory developments to strengthen positioning and influence product strategy.
• Measure and optimize marketing performance by connecting campaigns, enablement initiatives, and content engagement to pipeline growth, attach rate improvements, and revenue outcomes.

Benefits

• Comprehensive health, dental, and vision coverage options
• Wellness benefits that support lifestyle, behavioral health, and overall wellbeing
• Flexible paid time off, sick time, and 10 company-paid holidays
• 401(k) plan with company match
• Culture Committee driving initiatives that spark connection, fun, and belonging
• A workplace powered by innovation, collaboration, and energy every day
• May be eligible for additional compensation such as bonuses or equity, as applicable.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level