Product Marketing Manager

Clever Devices Ltd.•Woodbury, NY

About The Position

As THE leader in transit technology, Clever Devices' vision is to make meaningful contributions to worldwide mobility. Our goal is to be the leading provider of exciting technology that improves the quality of mobility in communities around the world. We are continuing to grow, and are looking for a Product Marketing Manager to join our team.

Requirements

BA/BS in a relatable field
7+ years’ experience in product marketing and/or comparable product management role with progressive experience in product marketing
Proven track record of developing marketing strategies and executing product launches in a technical B2B organization
Exceptional leadership skills with the ability to lead cross functional teams by influence rather than authority to align efforts and achieve common goals
Deep understanding of market analysis, segmentation and customer behavior
Excellent verbal and written communication skills, capable of crafting and presenting clear, concise and compelling messages
Experience with digital marketing tools and analytics platforms to measure performance and inform decisions.

Nice To Haves

Familiarity with design and marketing tools such as Adobe Creative Suite and Canva, as well as marketing automation platforms like HubSpot and CRM systems like Salesforce, is highly desirable.

Responsibilities

Manages the Go-to-Market process for Clever Devices in alignment with product management.
Leads cross-functional teams to develop compelling messaging, ensure successful product launches and marketing campaigns.
Identifies and develops strategies to promote the product portfolio, collaboratively working with digital, social, and event teams to ensure effective execution and alignment with overall marketing objectives.
Drives the creation of high-impact, strategic content that effectively communicates the benefits and capabilities of our products to the market.
Takes the lead on showcasing our products at industry events and Connect, Clever Device’s Customer Engagement Forum, ensuring their representation aligns seamlessly with product management’s vision and overall strategic messaging.
Analyzes market trends and customer insights to identify new opportunities and optimize Clever’s solutions in the market.
Responsible for monitoring and driving organizational response to primary competitors’ campaigns, messaging and claims.
Collaborates with senior stakeholders across Product Management and Business Development/Sales to align product marketing strategies and ensure a cohesive market approach.