Senior/Lead Product Marketing Manager

Mimica•New York, NY

3d•Remote

About The Position

Mimica is an AI-powered process intelligence platform that helps enterprises and individuals identify and capitalize on process improvement and agentic AI opportunities. The software turns everyday work into data-backed decisions, enabling companies to remove bottlenecks, automate tasks, and upskill teams. Having raised $26 million in Series B financing, Mimica is backed by investors like Khosla Ventures and Paladin Capital and is trusted by Fortune 500 companies. The company is recognized as a Top 100 AI Start-up by Accel and an industry Leader by the Everest Group. Mimica operates as a remote-first, globally distributed team across 16+ countries, fostering a culture of high ownership, bottom-up thinking, and transparent communication. They are seeking curious, collaborative individuals to join their fast-paced environment and help transform how work gets done with AI.

Requirements

6+ years of experience in product marketing or a closely related role within B2B SaaS.
Relevant prior experience in product management, technical consulting, solutions consulting, software engineering, or other technically oriented roles considered a strong plus.
Experience bringing a new product, feature, or solution to market from an early stage and shaping its positioning from the ground up.
Experience marketing complex enterprise software, ideally across multiple buyer personas and stakeholders.
Strong product curiosity and the ability to understand technically sophisticated products in depth.
Experience adapting a horizontal technology or platform story for different industries, use cases, personas, or customer segments.
Excellent written communication skills and the ability to turn complex concepts into clear, polished customer-facing messaging.
Strong research and analytical skills, with the ability to synthesize customer, product, competitive, and market inputs into a clear point of view.

Responsibilities

Own and evolve positioning for Mimica’s products, capabilities, and use cases, translating technical concepts into differentiated and compelling customer-facing narratives.
Partner with Product from early development through launch, defining target audiences, positioning, messaging, go-to-market strategy, and launch plans.
Research customers, competitors, market trends, and emerging technologies to establish the ground truth behind our positioning and inform both Product and GTM strategy.
Translate our core product positioning into narratives tailored to different industries, use cases, personas, enterprise segments, and customer needs.
Develop high-quality messaging and assets such as one-pagers, product decks, website copy, launch materials, use-case narratives, and industry-specific collateral.
Partner with Sales Enablement and Sales to provide the product insights, competitive intelligence, messaging foundations, and customer context needed to build effective talk tracks and sales materials.
Work closely with Content, Demand Generation, and other Marketing functions to turn product and market insights into campaigns, thought leadership, events, and content.
Establish repeatable frameworks, processes, and ways of working as one of the foundational hires on the team.