Product Marketing Manager

EarthDaily AnalyticsDenver, CO
CA$90,000 - CA$120,000Hybrid

About The Position

Reporting to the VP of Product Marketing, the Product Marketing Manager is accountable for defining and translating the strategic vision into high-quality execution across positioning, go-to-market programs, sales enablement, and buyer-facing content. This is a hands-on, high-impact role that sits at the intersection of Product, Sales, and Marketing, and is critical to ensuring EarthDaily’s earth observation and geospatial analytics solutions are clearly understood, compellingly positioned, and effectively activated in the market. As a close partner to the Marketing and Sales teams, this role takes the strategic direction and makes it real - building assets, programs, and commercial tools that enable the organization to win, bringing EarthDaily’s product stories to life across every buyer touchpoint and Line of Business (LOB).

Requirements

  • Bachelor’s degree in Marketing, Business, Communications, Science, or a related field
  • 6–9 years of experience in product marketing in a B2B technology, SaaS, or data/analytics company
  • Proven track record executing across the core product marketing disciplines — messaging, GTM execution, sales enablement, and content development — in a fast-paced environment
  • Experience working as a senior individual contributor within a product marketing function, operating with a high degree of autonomy and delivering quality output across multiple concurrent programs
  • Strong background in building and maintaining sales enablement libraries and working directly with sales teams to support deal progression
  • Demonstrated experience executing go-to-market programs for complex, technical B2B products with multiple buyer personas and long sales cycles
  • Exceptional ability to understand and articulate technically complex products and solutions in language that is compelling, credible, and accessible to both technical and business buyers
  • Outstanding writing and content development skills across a broad range of formats — from strategic positioning documents to customer-facing solution briefs and sales pitch decks
  • Strong executional skills with the ability to take strategic direction and translate it into high-quality deliverables independently and at pace
  • Deep understanding of B2B buyer journeys, complex sales cycles, and the role of product marketing content and enablement across the full commercial funnel
  • Strong cross-functional collaboration skills with the ability to work effectively across Sales, Field Marketing, Product, and Communications to coordinate programs and ensure alignment
  • Commercially minded, with solid familiarity with SaaS or platform business metrics (ARR, NRR, churn, expansion) and how product marketing activities influence revenue outcomes
  • Strong organizational and project management skills with the ability to manage multiple programs, assets, and stakeholders simultaneously without sacrificing quality
  • Curiosity and aptitude for rapidly learning technically complex domains — including geospatial analytics, satellite imagery, and Earth Observation applications — and translating them into market-facing narratives
  • Comfortable operating in a high-growth, fast-paced environment where priorities evolve and strong individual judgment is required

Nice To Haves

  • MBA or advanced degree – an asset
  • Experience in geospatial technology, Earth Observation, remote sensing, or a closely related deep-tech domain — strongly preferred
  • Experience marketing into one or more of EarthDaily's key lines of business (agriculture, insurance, mining, or government intelligence) — an asset
  • Proficiency with HubSpot, Salesforce, or equivalent marketing automation and CRM platforms

Responsibilities

  • Positioning & Messaging Execution
  • Go-to-Market Execution
  • Sales Enablement
  • Market & Competitive Research
  • Cross-functional Collaboration
  • Other duties as assigned

Benefits

  • Competitive compensation, full benefits and flexible time off
  • Subsidized lunch benefit for in-office roles
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