Product Marketing Manager

MIMAKI USA INC•Flowery Branch, GA

12d•$80,850 - $105,000•Onsite

About The Position

The Product Marketing Manager (PMM) is the strategic business leader, segment champion, and growth catalyst for their assigned category, directly accountable for driving market share and profitability. Operating with significant autonomy, the PMM owns the end-to-end product lifecycle—from internal training for initial disclosure through commercial launch to end-of-life. This role requires a rare blend of deep technical printing industry acumen, strategic market analysis, and the entrepreneurial capability to build ground-up commercialization frameworks. The ideal candidate will design, execute, and optimize multi-channel sales motions spanning hybrid Direct-to-Consumer (DTC), big-box retail, and traditional dealer networks. Essential duties and responsibilities include the following. Other duties may be assigned.

Requirements

5+ years of experience in brand management, marketing strategy, or campaign execution
In-depth knowledge of wide-format digital inkjet printing technology, including hardware systems, software ecosystems, inks, substrates, and finishing applications.
Proven track record of managing marketing or sales enablement strategies across hybrid models: specifically, corporate dealer networks, DTC e-commerce platforms, and major electronics/big-box retailers.
Demonstrated experience launching new products from scratch, including market sizing, customer persona creation, pricing architecture, and localizing global products for domestic markets.
Strong analytical capability to synthesize market research, financial indicators, data analytics, and performance metrics (CAC, LTV, sell-through) into actionable business intelligence.
Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations.
Ability to write reports, business correspondence, and procedure manuals.
Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public.
Ability to define problems, collect data, establish facts, and draw valid conclusions.
Ability to interpret an extensive variety of technical instructions in mathematical or diagram form and deal with several abstract and concrete variables.
Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, area, circumference, and volume.
Ability to apply concepts of basic algebra and geometry.
Proficient in company-provided hardware and software.

Responsibilities

Architect and execute comprehensive, end-to-end GTM strategies for new products, software, and ink introductions, coordinating across engineering, creative, and sales teams.
Establish, scale, and optimize distinct value propositions and operational frameworks for a hybrid revenue model encompassing DTC e-commerce, national big-box electronics retailers (e.g., B&H, Adorama), and specialized dealer channels.
Oversee growth and demand generation efforts (SEM, paid social, email) to optimize the DTC conversion funnel, balancing Customer Acquisition Cost (CAC) and Lifetime Value (LTV) metrics.
Act as the primary strategic interface for key national retail accounts; manage merchandising strategies, promotional calendars, and co-marketing placements to maximize retail sell-through.
Manage the operational and commercial product setup—including pricing strategy, Bill of Materials (BOM) definition, and inventory purchasing planning.
Own and support the financial health and profit-and-loss metrics for assigned business segments, aligning commercial activities with top-line growth and healthy margins.
Act as the voice of the market to global engineering teams, leveraging customer advocacy, beta testing data, and trend monitoring to influence the long-term product roadmap.
Translate complex, technical wide-format hardware and chemical capabilities into high-impact positioning, unique selling propositions (USPs), and target personas.
Provide the core marketing team with defined messaging frameworks, keyword strategies (SEO/SEM), and content directives to ensure accurate, unified outbound digital and print campaigns.
Maintain an active pulse on prosumer sentiment, competitor product rollouts, and pricing shifts to develop battle cards, white papers, and defensive positioning guides.
Create and deliver technical sales training, product demonstration guidelines, and market update playbooks for internal sales personnel, dealers/distributors, and retail store/e-commerce staff.
Develop and maintain "Product Launch Kits" to ensure all channel partners, content specialist and sales representatives have accurate technical specifications, assets, and objection-handling tools.
Collaborate across sales, marketing, and business systems functions to refine the lead-handoff funnel and analyze overall campaign effectiveness.