Product Marketing Manager

Thomson Reuters • Eagan, MN

3d • Hybrid

About The Position

The Product Marketing Manager is responsible for shaping and delivering clear, compelling product and feature messaging for our SafeSend/SurePrep workflow solutions, articulating differentiated value by customer segment and firm size. You will develop a strong understanding of how clients work across the full tax lifecycle and the challenges they face day to day. As a key contributor to product storytelling, you will translate customer needs, market insights, and product capabilities into messaging that helps firms work smarter, reduce risk, and achieve better outcomes. In this role, you will partner closely with Marketing, Product Management and Sales teams to support go‑to‑market execution. You will help align marketing programs and sales channels to drive new revenue, improve retention, and contribute to overall market success. About the Role In this opportunity as a Product Marketing Manager , you will: Execute integrated product marketing strategies in close partnership with Campaign Planning, Product Management, and Sales to support revenue growth and market success. Support the activation of tax workflow value propositions and messaging , working cross‑functionally to ensure accurate positioning across go‑to‑market campaigns, demand generation programs, and sales enablement assets. Develop and drive adoption of core marketing assets —including product collateral, customer case studies, and competitive insights—that support key stages of the buyer’s journey and marketing nurture cycle. Contribute to the marketing launch of new tax workflow products and capabilities , supporting positioning and messaging development, sales readiness and campaign activation. Build a strong understanding of customer workflows and pain points , with a clear view of how our audit solutions address those challenges across the tax lifecycle. Key Deliverables: Support the build and ongoing enhancement of SafeSend/SurePrep workflow marketing programs , contributing to iterative improvements and optimization. Monitor and interpret performance metrics to inform future initiatives and provide data-driven recommendations to refine messaging and improve outcomes. Distill complex product, workflow, and market information into clear, customer-centric messages and guiding principles. Weave together tax workflow capabilities, market trends, and customer insights into cohesive stories that support demand generation and integrated marketing campaigns. Create marketing assets, sales enablement tools, and go‑to‑market deliverables that support acquisition, expansion, and retention efforts.

Requirements

• Bachelor’s degree in business, marketing, or a related field.
• 4+ years of relevant marketing experience, preferably in B2B or enterprise environments.
• Experience supporting product positioning and product launches, with a focus on measuring and improving marketing effectiveness.
• Demonstrated ability to partner effectively with cross-functional stakeholders, including Product Management, Sales and Marketing.
• A collaborative, results‑oriented mindset with the ability to manage multiple priorities and drive execution.
• Strong written and verbal communication skills, with the ability to tailor messages for different audiences.

Nice To Haves

• Experience in software, AI, information services, or adjacent technology‑driven industries strongly preferred.
• Knowledge of or experience in the tax industry and an interest in how audit workflows are evolving strongly preferred.

Responsibilities

• Execute integrated product marketing strategies in close partnership with Campaign Planning, Product Management, and Sales to support revenue growth and market success.
• Support the activation of tax workflow value propositions and messaging, working cross-functionally to ensure accurate positioning across go-to-market campaigns, demand generation programs, and sales enablement assets.
• Develop and drive adoption of core marketing assets —including product collateral, customer case studies, and competitive insights—that support key stages of the buyer’s journey and marketing nurture cycle.
• Contribute to the marketing launch of new tax workflow products and capabilities, supporting positioning and messaging development, sales readiness and campaign activation.
• Build a strong understanding of customer workflows and pain points, with a clear view of how our audit solutions address those challenges across the tax lifecycle.
• Support the build and ongoing enhancement of SafeSend/SurePrep workflow marketing programs, contributing to iterative improvements and optimization.
• Monitor and interpret performance metrics to inform future initiatives and provide data-driven recommendations to refine messaging and improve outcomes.
• Distill complex product, workflow, and market information into clear, customer-centric messages and guiding principles.
• Weave together tax workflow capabilities, market trends, and customer insights into cohesive stories that support demand generation and integrated marketing campaigns.
• Create marketing assets, sales enablement tools, and go-to-market deliverables that support acquisition, expansion, and retention efforts.

Benefits

• Hybrid Work Model
• Flexibility & Work-Life Balance
• Work from anywhere for up to 8 weeks per year
• Career Development and Growth
• Grow My Way programming
• Industry Competitive Benefits
• Flexible vacation
• Two company-wide Mental Health Days off
• Access to the Headspace app
• Retirement savings
• Tuition reimbursement
• Employee incentive programs
• Resources for mental, physical, and financial wellbeing
• Culture: Globally recognized, award-winning reputation for inclusion and belonging, flexibility, work-life balance, and more.
• Social Impact: Make an impact in your community with our Social Impact Institute.
• Two paid volunteer days off annually
• Opportunities to get involved with pro-bono consulting projects and Environmental, Social, and Governance (ESG) initiatives.
• Market competitive health, dental, vision, disability, and life insurance programs
• Competitive 401k plan with company match
• Competitive vacation, sick and safe paid time off
• Paid holidays (including two company mental health days off)
• Parental leave
• Sabbatical leave
• Optional hospital, accident and sickness insurance paid 100% by the employee
• Optional life and AD&D insurance paid 100% by the employee
• Flexible Spending and Health Savings Accounts
• Fitness reimbursement
• Access to Employee Assistance Program
• Group Legal Identity Theft Protection benefit paid 100% by employee
• Access to 529 Plan
• Commuter benefits
• Adoption & Surrogacy Assistance
• Tuition Reimbursement
• Access to Employee Stock Purchase Plan

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level