Product Marketing Manager, Prime / OTC
About The Position
BitGo is seeking a Product Marketing Manager to lead go-to-market efforts for its Prime and OTC business. This role is central to trading, liquidity, financing, and institutional workflows, focusing on positioning and growing a strategic part of the business. The Product Marketing Manager will collaborate with Product, Sales, Trading, and Leadership to define messaging, drive adoption, and ensure BitGo's success with institutional clients. The role requires full-time onsite presence at the San Francisco office to foster team collaboration and innovation.
Requirements
- 5+ years of product marketing experience in fintech, crypto, capital markets, or trading environments
- Strong understanding of institutional trading workflows (OTC, liquidity, derivatives, settlement)
- Proven ability to own GTM strategy and execute cross-functional launches
- Experience partnering with Sales and directly influencing revenue outcomes
- Exceptional communication skills with ability to simplify complex financial products
- Highly analytical, organized, and comfortable operating in fast-paced environments
Responsibilities
- Own messaging, positioning, and narrative for BitGo Prime, OTC trading, derivatives, and financing solutions
- Develop and execute GTM strategies for new product launches, features, and market expansions
- Define target segments (hedge funds, market makers, asset managers, ETFs) and build tailored value propositions
- Conduct competitive and market analysis across trading venues, prime brokers, and liquidity providers
- Build high-impact sales materials including decks, one-pagers, case studies, and pitch narratives
- Partner directly with Sales and Trading teams to improve win rates and accelerate deal cycles
- Translate complex trading and liquidity concepts into clear, compelling messaging for clients
- Support key client conversations, RFPs, and strategic deals
- Act as the voice of the customer to influence product roadmap and prioritization
- Partner with Product and Trading teams to bring new features to market with clarity and speed
- Own product launch communications and adoption strategy across institutional audiences
- Work with content, PR, and growth teams to drive pipeline through campaigns, thought leadership, and events
- Develop narratives that position BitGo as the institutional standard for digital asset trading infrastructure
- Support analyst relations and industry positioning
Benefits
- Competitive base salary, bonus, and stock options
- 100% company-paid health insurance for employee, partner, and dependents
- Up to 4% 401k company match
- Paid parental leave
- Paid vacation
- Free commuter/parking pass
- Free custom lunches, dinners, and snacks
- Computer equipment and workplace furniture to suit your needs
- Great colleagues and an inspiring startup environment
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
Number of Employees
1-10 employees
