Product Marketing Manager

myKaarma•Pittsburgh, PA

12d•$84,873 - $106,091•Hybrid

About The Position

As a Product Marketing Manager at myKaarma, you'll own how new features and products reach the market, from planning through adoption. You'll partner closely with Product as a strategic thinking partner, helping shape how and why features launch and asking the hard questions that set each launch up for success. You'll work alongside Sales, Performance Management, Support, and other customer-facing teams to make sure they're ready on day one, and you'll build the campaigns that drive awareness, adoption, and utilization among the dealerships we serve. myKaarma's service lane platform helps auto dealerships run and grow their fixed operations, so the launches you lead will directly shape how thousands of service teams work every day. This is a high-visibility role on a small, collaborative team, with real ownership and room to grow.

Requirements

Approximately 2 years of experience in product marketing, customer marketing, product management, or a related role at a B2B SaaS company, with hands-on involvement in feature or product launches.
Proficiency in constructively challenging ideas and influencing decisions without formal authority
Proficiency in clear, concise writing that turns technical features into plain, compelling language
Proficiency in project management across multiple simultaneous launches and deadlines
Proficiency in cross-functional collaboration and follow-through with Product, Sales, Performance Management, and Support
Proficiency in presenting to internal teams and running training sessions
Proficiency in reading usage dashboards and drawing actionable insights from adoption data
Proficiency in creating polished collateral and presentations
Strong understanding of go-to-market fundamentals, including launch planning, launch tiering, and audience segmentation
Strong understanding of B2B SaaS business models and customer lifecycle (onboarding, adoption, retention, expansion)
Strong understanding of how Sales and Customer Success teams use enablement materials in their day-to-day work
Strong understanding of product adoption drivers and common tactics for increasing feature usage
Strong understanding of buyer persona and value proposition development

Nice To Haves

Experience with in-app messaging or product adoption tools (e.g. Appcues)
Familiarity with HubSpot or similar marketing automation platforms
Exposure to automotive retail, dealerships, or fixed operations
Basic design skills in Canva or Figma

Responsibilities

Act as a strategic thinking partner to Product and cross-functional teams, helping shape how and why features go to market, not just when.
Ask the difficult questions early, pressure-testing customer value, target audience, readiness, and success metrics before launches are locked.
Plan and run feature and product launches end to end with Product, including launch tiers, timelines, cross-functional checklists, and readiness reviews.
Translate product specs and release notes into clear, benefit-driven messaging for dealership users and decision-makers, and keep it consistent across channels.
Create and deliver launch enablement so Sales, Customer Success, and Support can sell, support, and drive adoption confidently.
Develop customer-facing launch content such as release announcements, emails, in-app messaging, help content, and webinars.
Define success metrics for each launch, track post-launch adoption, and recommend course corrections where results fall short.
Gather feedback from customers and internal teams, and turn it into recommendations that influence future product and go-to-market decisions.
Support case studies, customer stories, and data-backed proof points that show the impact of new features.