Product Marketing Manager

ParetoHealth•Philadelphia, PA

7d•Hybrid

About The Position

The Product Marketing Manager – Risk Shield is responsible for executing go-to-market programs that support Pareto's Risk Shield portfolio. This role develops messaging, sales content, customer communications, enablement materials, and growth and retention programs that help commercial teams win new business, strengthen customer relationships, and retain Members. Reporting to the Director of Product Marketing – Risk Shield, this role serves as a key partner to the Sales and Customer Management teams.

Requirements

Strong writing, communication, and storytelling skills
Ability to translate complex concepts into clear, compelling content
Experience developing sales enablement and customer-facing materials
Strong project management and organizational skills
Ability to manage multiple projects and stakeholders simultaneously
Strong collaboration skills and comfort working across cross-functional teams
Analytical mindset with the ability to turn insights into action
Proficiency with presentation development and content management tools
Proficiency with AI-powered productivity, research, and content development tools, with demonstrated ability to incorporate them into day-to-day workflows
Curiosity and aptitude for identifying new AI use cases that improve quality, speed, and efficiency
3–6 years of experience in Product Marketing, Marketing, Sales Enablement, Communications, Product Management, or related fields
Experience supporting B2B sales organizations preferred
Experience creating customer-facing and sales-facing content
Healthcare, employee benefits, insurance, financial services, or other highly regulated industry experience preferred
Bachelor's degree required

Responsibilities

Support execution of go-to-market initiatives across the Risk Shield portfolio
Develop and maintain sales presentations, playbooks, battlecards, one-pagers, case studies, and customer-facing materials
Create and manage customer communications across implementation, onboarding, renewal, and retention touchpoints
Develop customer proof points, success stories, case studies, and value narratives that support commercial conversations
Partner with Sales and Customer Management teams to support enablement and training initiatives
Maintain and continuously improve sales and enablement content within Seismic and other commercial platforms
Support Consultant First, National, and Member engagement programs through content and program execution
Conduct competitive and market research to support messaging, enablement, and sales strategies
Gather and synthesize field feedback to identify opportunities for improving messaging, content, and customer experience
Partner with Marketing, Product, and Commercial teams to support product launches, campaigns, and GTM programs
Track program performance and provide recommendations for continuous improvement
Leverage AI tools to accelerate content creation, research, enablement, and program execution while maintaining high standards for quality and accuracy