Product Marketing Manager

7shifts•Toronto, ON

2d•CA$90,000 - CA$125,000•Hybrid

About The Position

As a Product Marketing Manager at 7shifts, you're the connective tissue between what we build and how we talk about it. You own the core: positioning, messaging, personas, and competitive intelligence, and you use AI to do all of it at a speed and depth that changes what's possible in this role. You're not using AI to cut corners. You're using it to monitor competitors in real time, synthesize customer research at scale, generate and pressure-test messaging faster than a manual process ever could, and keep your foundations current as the market moves. You work across Product, Sales, and Marketing to make sure everyone is telling the same story, and you're the one making sure that story is sharp, grounded, and backed by insight.

Requirements

Proven experience in Product Marketing in B2B SaaS, with a track record of owning positioning and messaging for complex or multi-product offerings
Strong research instincts. You can take messy inputs from customers, data, and market signals and turn them into clear direction
A history of influencing cross-functional partners through clarity and trust, not authority
Clear, confident communication that puts the customer at the center and makes complex ideas accessible
Comfort moving between big-picture strategy and day-to-day execution without losing momentum in either direction
You actively use AI in your work and can explain concretely how it changed your process, not just that you use it

Nice To Haves

Experience with Mixpanel, Looker, or Thoughtspot
Experience in the restaurant or restaurant tech industry
Experience in a Product-Led Growth (PLG) environment

Responsibilities

Build and maintain core positioning and messaging foundations so every PMM, seller, and marketer is pulling from the same source of truth when they launch, sell, or campaign.
Partner closely stakeholders across the company to apply positioning and messaging consistently across launches, sales plays, and enablement so teams move faster and with more confidence.
Lead the go-to-market strategy and communications for impactful releases with Product Managers, ensuring cross-functional alignment to launch these products to market and ensure customers understand the value.
Own competitive intelligence end-to-end, using AI to monitor the market continuously and synthesize signals into insight that actually shapes positioning and wins customer conversations
Talk to customers regularly and use AI to analyze patterns across interviews and research, so your positioning and messaging decisions are grounded in what operators actually say and feel, not internal assumptions
Build AI-assisted workflows that handle the repetitive work, flagging competitor shifts, synthesizing win/loss data, and drafting messaging updates, so you stay focused on the decisions that actually need your judgment