Product Marketing Manager (Hybrid, NJ)

PulsePoint•Newark, NJ

1d•$85,000 - $90,000•Hybrid

About The Position

The Manager, Product Marketing is a pivotal team member driving strategic, analytical, and operational success across key commercial initiatives. This role leads multi-channel product marketing strategies, manages product innovations and platform enhancements across digital and video offerings, and acts as the strategic bridge across Sales, Production, Client Services, and Marketing Solutions to drive revenue, ROI, and operational efficiency.

Requirements

Bachelor's degree (or equivalent experience) with 3+ years of proven product marketing, digital strategy, or brand management experience within digital media, publishing, or pharma marketing, including experience marketing video or other rich-media products.
Strong analytical mindset and data-driven approach; well-versed in digital media concepts, ad serving, programmatic platforms, and measurement frameworks, including video advertising standards and metrics (e.g., VAST/VPAID, completion rate, viewability).
Demonstrated track record of managing new product rollouts, writing technical/business requirements, and leading cross-functional teams from alignment through post-launch analysis.
Proven ability to design, scale, and optimize cross-functional workflows and program logistics for complex digital, video, and broadcast offerings.
Exceptional communication and presentation skills and familiarity with DMP/DSP/SSPs, Ad Servers, and video ad platforms or players.

Responsibilities

Lead high-impact, multi-stakeholder product marketing initiatives, including rolling out new products, developing go-to-market strategies, and maintaining existing product lines across display, native, and video formats (e.g., in-stream, outstream, sponsored and branded video, and video series).
Communicate the value proposition of new and enhanced digital and video products to all go-to-market teams, ensuring effective sales support materials, positioning packages, and presentation assets.
Project manage product innovations, enhancements, and custom offerings across digital and video platforms, serving as the primary marketing liaison with Editorial, Member Marketing, Ad Operations, and Implementation teams.
Analyze product and media business performance, including video engagement and delivery metrics, to identify trends, evaluate sales needs, perform win/loss analyses, and drive data-informed product recommendations.
Conceptualize, design, and execute strategic testing initiatives (e.g., driver testing, video placement and creative format testing) to optimize audience engagement, view-through and completion rates, conversion performance, yield, and campaign ROI.
Oversee Business Intelligence and analytics alignment to ensure product reporting architecture, including video reporting and measurement, is accurately developed, maintained, and translated into actionable insights.
Establish and maintain repeatable, streamlined operational workflows across Ad Product, Video Production, Inventory, Planning, and Implementation teams.
Evaluate product capacity and utilization, including video inventory and content supply, identifying new areas for campaign delivery and guiding operational teams on strategy execution.
Act as central liaison across Sales, Production, and Marketing Solutions to assess feasibility, scope custom client solutions (including video-led programs), shape renewal strategies, and align capabilities with market demands.